Annabel Burba's profile photo

Annabel Burba

New York

Editorial Assistant at Inc.

Articles

  • 1 week ago | inc.com | Annabel Burba

    Two years ago, Rent the Runway co-founder and CEO Jennifer Hyman discovered something strange. Customers who interacted with RTR’s customer service team, she says, had higher loyalty rates than those who took the “happy path”—meaning those who didn’t reach out.

  • 2 weeks ago | businessandamerica.com | Annabel Burba

    Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

  • 3 weeks ago | businessandamerica.com | Annabel Burba

    For Soft Services founder and CEO Rebecca Zhou, communicating calmness is essential both in the boardroom and on a trail ride. Source link

  • 3 weeks ago | inc.com | Annabel Burba

    Welcome to Out of Office, a series that explores the extracurricular activities of entrepreneurs—from passion projects to full-blown side gigs—and why what they do in their downtime helps them level up as business leaders. Last year, Rebecca Zhou went on a horse riding trip during a product activation she was hosting for Soft Services, the body skincare brand she launched in 2021. It was the first time she had ridden a horse since she was a toddler.

  • 1 month ago | inc.com | Annabel Burba

    Welcome to Out of Office, a series that explores the extracurricular activities of entrepreneurs—from passion projects to full-blown side gigs—and why what they do in their downtime helps them level up as business leaders. During the coronavirus pandemic, Jeni Britton decided to step away from the ice cream empire she spent 26 years building. To figure out who she was outside of Jeni’s Splendid Ice Creams, Britton turned to two places: The forest and the racetrack.

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