Annabel Burba

1 day ago | inc.com | Annabel Burba

Even Barty Walsh, the co-founder and CEO of U.K.-based oral care company Ordo, admits that toothbrushes are boring. That’s why, to propel the brand’s expansion into the U.S. market last year, he decided to team up with a brand whose products are decidedly more fun: Squishmallows. Photo: OrdoWalsh approached the plush toy brand more than a year ago with the idea to license its characters for a line of themed kids toothbrushes.

2 days ago | inc.com | Annabel Burba

Brands like Goodles, Banza, and Magic Spoon have become hits by transforming comfort foods into protein-packed meals. With her newest venture, Khloé Kardashian hopes to do the same for snacks. Her new brand Khloud and its first product, protein popcorn, hits Target shelves nationwide next week. After struggling to incorporate more protein into her diet a few years ago, Kardashian created Khloud alongside venture capital firm and brand incubator K5 Global.

1 week ago | inc.com | Annabel Burba

Filing taxes is hard. It’s even harder for content creators, who have several sources of income and work in an industry that many tax professionals don’t yet understand. But despite how complicated your taxes may be, the IRS won’t hesitate to penalize you for any mistakes you make during the filing process. “Penalties and overpaying in taxes is like tipping the IRS,” says Duke Alexander Moore, the founder of creator-focused tax firm Duke Tax, who also has 3.4 million followers on TikTok.

1 week ago | inc.com | Annabel Burba

Welcome to Out of Office, a series that explores the extracurricular activities of entrepreneurs—from passion projects to full-blown side gigs—and why what they do in their downtime helps them level up as business leaders. Growing up, MyWellBeing founder Alyssa Petersel’s parents gave her three rules: Don’t get a tattoo, don’t ride a motorcycle, and marry Jewish.

2 weeks ago | inc.com | Annabel Burba

There’s no denying the power of the creator economy. Popular YouTubers like MrBeast and Logan Paul now hold enough sway to land billion-dollar valuations for their companies and TV deals with major streaming platforms. Podcast episodes—like Joe Rogan’s interview with President Trump—get almost four times more views than the Grammys. How much is all of this influence worth?