Annabel Murphy
Journalist at Euronews
Freelance branded content journalist for Euronews and other publications.
Articles
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Jun 28, 2024 |
euronews.com | Annabel Murphy |Hannah Brown
Scott Larson knows how to sell ideas. As the current head of global brand marketing and creative for Salesforce and a former creative director at Facebook, Larson has led numerous campaigns, producing inspiring and award-winning content across traditional, digital and social media platforms. Yet, his approach to making successful campaigns is surprisingly simple.
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Jun 27, 2024 |
euronews.com | Annabel Murphy |Hannah Brown
Consumers today are increasingly spending their money on experiences such as music events and travel, rather than on physical products. This trend, highlighted by research from the Mastercard Economics Institute, signals a significant shift in consumer behaviour. Beatrice Cornacchia, EVP of marketing and communications for Europe, explains that marketers need to rethink their go-to-market strategies in response to this ‘memory-making’ trend. “25 years ago Mastercard made a bold move.
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Jun 21, 2024 |
euronews.com | Annabel Murphy |Hannah Brown
AI continues to revolutionise the way individuals work, freeing up time, automating mundane tasks and improving productivity. However, it cannot replace the originality and creative power of the human mind. This is the message Colette Stallbaumer, GM of Microsoft’s Copilot and co-founder of WorkLab, wants workers to understand.
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Jun 19, 2024 |
euronews.com | Annabel Murphy |Hannah Brown
Creativity is often associated with brands and marketing, but are creative skills valued in broader business contexts? According to Deloitte Digital, companies that integrate creativity into their business strategy and transformation processes will stand out in the future. “We're pretty clear that adding creativity to business transformation is a real value add when it comes to outcomes and what it can achieve.
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Jun 19, 2024 |
tr.euronews.com | Annabel Murphy
Yayınlanma Tarihi 19/06/2024 - 14:26 GMT+2Bu haberin orjinalinin yayınlandığı dil İngilizce Yapay zekanın yaratıcı işlerde çalışma şeklini nasıl değiştireceğini mi merak ediyorsunuz? Adobe'den Eric Hall, bireysel görevlerden dönüştürücü üretime kadar, pazarlamacıların yapay zekanın patlayan potansiyelinden nasıl yararlanabileceğini açıklıyor.
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Looking for experts in the field (academics, researchers, scientists) to write an op-ed for Euronews Next on a view/topic related to men's health awareness month👨👨⚕️Please 📩 thought-provoking stories/ideas [email protected] #journorequests #prrequests @pressplugs
Looking for experts in the field (academics, researchers, economists) to write an op-ed for Euronews Next on a view/topic related to COP26. Please 📩 thought provoking stories/ideas 💡 to [email protected] #journorequests #prrequests @pressplugs
Looking for experts in the field (academics, economists🤔) to write an op-ed for Euronews Next on a view/topic related to the German elections e.g. Merkel's key achievements or Germany's digital future. 📩[email protected] #journorequests #prrequests @pressplugs