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Anne Moratto

Los Angeles

Director, Brand Content Strategy at Modern Salon

Articles

  • 2 weeks ago | modernsalon.com | Anne Moratto

    Taking a pause from education at America's Beauty Show. (left to right) MODERN’s Angela Reich with Sonya Dove of Ulta Beauty and Wella Professionals. These two were having a great time--and making everyone smile--at the One-Stop Beauty School booth. Empire Beauty School had a strong presence, supporting the Global Image Awards, and sharing information on their programs. At the Sunlights Balyage Booth, a sunny smile.

  • 1 month ago | modernsalon.com | Anne Moratto

    A proposed bill in Arkansas, HB1668, titled the Vulnerable Child Protection Act, proposes that Individuals (including non-medical professionals like stylists, teachers, etc.) who “knowingly cause or contribute” to the social transition of a minor may be held liable in civil court for personal injury or harm, even years later.

  • 1 month ago | modernsalon.com | Anne Moratto

    Editor’s Note: The following is a transcript of a conversation MODERN SALON moderated. The entire webinar is available here. We often hear the phrase "know your numbers," but what does that actually mean? What numbers and factors should you consider when setting your prices? What strategies will ensure you are charging appropriately? And how does pricing relate to branding and avoiding burnout? To help answer these questions, I’m joined by two industry experts.

  • 1 month ago | modernsalon.com | Anne Moratto

    The otherworldly energy of this collection by Janelle Eyre, a member of the Ulta Beauty Design Team, and an artist specializing in alternative color and cuts, was inspired by Eyre’s recent reading of books that feature the mystery and allure of “the fae” or fairy folk. Eyre features deep, midnight hair color hues with metallic accents and her models are framed by darkness and caught in shadow, emphasizing their powerful presence.

  • 1 month ago | modernsalon.com | Anne Moratto

    The celebrations around Wella Professionals 75th Diamond Anniversary reflect the brand's strength, brilliance, and longevity. With a rich history and legacy, the brand continues its dedication to the salon industry and the beauty professionals who make it so vibrant and beautiful.

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