Anne-therese McMahon

Sep 26, 2023 | onlinelibrary.wiley.com | Benjamin Thompson |Anne-therese McMahon |Wendy Watson |Devorah Riesenberg

INTRODUCTION Claims on food labels and advertising regarding nutrient content or associated health benefits have been previously reported to influence consumer purchasing and food choice.1-3 For example, a 2017 meta-analysis found claims overall increased purchasing by 75%, with little difference found between content claims, which refer to the amount of a nutrient contained in a product, and health claims, which refer to the effect of a nutrient on bodily functions or the risk of disease.2...