Anneke Greyling

Sep 8, 2023 | catalyst.iabc.com | Shel Holtz |Linda Rutherford |Anneke Greyling

The goal of communication in any organization is for the recipient to think, feel or do something. Most often, the outcome we seek is a behavior. We want the recipient to do more of what they’re already doing, do something differently or do something new. Conveying information alone will rarely inspire someone to action. That requires communicators to add creativity to the mix.

Aug 29, 2023 | catalyst.iabc.com | Alisa Bonsignore |Anneke Greyling |Shel Holtz |Jacob Robinson

Sustainability communications, ESG reports and stakeholder communications channels are gaining increased traction within many of our organizations. Yet, how many of us are measuring and mitigating the carbon impact of the content itself? At the risk of stating the obvious, the world’s information is increasingly digital. We’re relying on digital technologies to educate and inform, using everything from websites and apps to videos and podcasts.