Annette Chacko

Jan 9, 2025 | harro.com | Annette Chacko

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. As a marketing leader, it’s your goal to ensure your team has the best resources they need to be successful.

Sep 29, 2024 | publicnow.com | Annette Chacko

To thrive in a fast-paced digital world means keeping a close eye on the strategies that work for others in your industry. This competitive analysis is essential to understand the ever-evolving landscape of social media so you can build a robust marketing strategy. Social media competitive analysis demands a proactive approach because social media strategies don't work in a vacuum. That's why you need to regularly analyze the tactics, successes and failures of your competitors.

Aug 12, 2024 | harro.com | Annette Chacko

Staying relevant is crucial for a brand to succeed. It’s not just about being on top—it’s about keeping up with evolving market shifts. Brands need to keep tabs on audiences’ changing wants and needs, while creating memorable experiences through customer conversations and timely responses. According to The Sprout Social Index™, 51% of consumers think the most memorable thing a brand can do is be responsive and engage with customers.

Aug 5, 2024 | harro.com | Annette Chacko

In a world that moves at the speed of social, businesses need ‌the right tools to remain competitive and grow. A well-crafted artificial intelligence (AI) marketing strategy empowers you to stay ahead of trends, respond quickly to changes and achieve tangible results for long-term success. According to The 2023 State of Social Media report, 98% of business leaders believe companies need to explore the power of AI and machine learning (ML) to have sustainable growth.

May 21, 2024 | harro.com | Annette Chacko

Proactive marketing is about planning for the future. It’s a long-term business strategy rooted in a nuanced understanding of your customers so you can anticipate their needs and exceed expectations. This progressive approach results in enhanced customer delight and long-lasting brand loyalty to prepare your business for the competition and whatever comes next. In this article, you’ll read why proactive marketing is essential to keep customers engaged.