Annie Atherton

1 week ago | businessinsider.com | Brea Cubit |Annie Atherton |Henry Blodget

This as-told-to essay is based on a conversation with Jane Frost, a birth and postpartum doula in New York City. She left her job in the fashion industry to learn how to support new parents. Frost shares how she started, what she loves about it, and the challenges of the industry. The following has been edited for length and clarity. If you'd asked me 10 years ago what I wanted to do with my life, I would never have guessed that I'd someday have a successful career as a birth and postpartum doula.

1 week ago | businessinsider.com | Brea Cubit |Annie Atherton |Henry Blodget

The postpartum services industry might not be on your radar for career opportunities, but perhaps it should be. New parents are seeking help from specialists such as doulas and lactation consultants, which is helping fuel the demand for jobs in the field. The doula services market is worth $23.8 billion and is forecast to grow by 8.2% between 2025 and 2032, according to a report from Persistence Market Research.

1 month ago | joysauce.com | Annie Atherton

On an uneventful night in March 2023, Elsian Atienza, a 20-year-old undergraduate student at the University of Washington in Seattle, held his breath and uploaded his first song to TikTok. His expectations were low; he had a whopping eight followers. But that all changed by the next morning, when he woke up to notifications on his phone, alerting him that the post had gone viral.

Mar 30, 2025 | theeverymom.com | Annie Atherton

One mom shares her experience finding secondhand baby items for free or very discounted and shares her best tips and tricks so you can, too.

Feb 17, 2025 | torontosun.com | Annie Atherton

“I don’t want to see your boxers or lingerie,” says Lee. “PJs are fine, but jeez, even Victoria knows it’s supposed to be a secret.” Her plea to houseguests everywhere: Wear a robe, for Pete’s sake. She even takes the extra step of providing one for overnight guests. While hosting can be a wonderful opportunity to bond with friends or relatives, it’s also rife with opportunities for both parties to step on one another’s toes. (sometimes literally).