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3 days ago | 
netinfluencer.com | Anthon Garcia
A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group (OMG) and Annalect reveals that Snapchat delivers superior return on investment compared to other media channels in Gulf Cooperation Council (GCC) markets. When comparing ROIs across various media categories—offline, digital non-social, social media, and Snapchat—the study demonstrates that Snapchat surpasses the average ROI benchmark by 14%.
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3 days ago | 
netinfluencer.com | Anthon Garcia
Here is a hypothetical scenario – a creator with fewer followers in a small Kenyan town can deliver higher campaign ROI than someone with larger follower counts in major cities; yet every major creator marketplace’s AI will recommend the account with more followers.
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4 days ago | 
netinfluencer.com | Anthon Garcia
The UAE’s live streaming market is projected to grow from $1.9 billion to $3.4 billion by 2030, according to a new report from TikTok in collaboration with consulting firm Kearney. The live streaming industry in the broader Middle East and North Africa (MENA) region is expected to reach $17.8 billion by 2030, up from its current valuation of $8.1 billion.
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4 days ago | 
netinfluencer.com | Anthon Garcia
The Tribeca Festival, presented by OKX, has announced its 2025 Creator Economy programming lineup featuring a new “UP NEXT Creators” program that will give digital creators the full red carpet treatment. The initiative marks the first time a major film festival will provide creators with a full-scale premiere on the big screen alongside traditional filmmakers and artists.
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5 days ago | 
netinfluencer.com | Anthon Garcia
Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales occurring online by 2027, according to new research from Snapchat, Publicis Media, and NRG. The study, which surveyed over 3,000 apparel shoppers across five markets, identifies four key trends transforming retail. Technology Transforms Shopping ExperienceAI-powered personalization, augmented reality (AR), and image search are reshaping consumer discovery and purchasing behavior.
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5 days ago | 
netinfluencer.com | Anthon Garcia
“We have to start recognizing that the creator economy is this new era of small businesses and the more we start to think of creators as small businesses, the more we will start to care and build the areas that enable them to thrive and grow,” states Brett Dashevsky, founder of Creator Economy NYC, a community for content creators and industry professionals in New York City.
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6 days ago | 
netinfluencer.com | Anthon Garcia
Micro-influencer marketing platform Statusphere recently introduced expanded creator targeting capabilities that match brands with micro-influencers using over 300 specific, first-party data points—from fragrance preferences to nail treatments. The enhanced system aims to deliver more efficient, relevant matchmaking at scale in influencer marketing.
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6 days ago | 
netinfluencer.com | Anthon Garcia
Major brands spend millions securing rights to influencer content, then use it once. This costly inefficiency caught Aliza Freud’s attention back when influencer marketing was still called “blogger outreach”—and it became the foundation for a business model now serving clients like Hershey’s, Prudential, and Coca-Cola. Founded in 2008, SheSpeaks began as a consumer research company helping brands understand female consumers.
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1 week ago | 
netinfluencer.com | Anthon Garcia
In 2013, in the emerging mobile-first world, Michael Jaconi observed that the web economy, at least in the West, lacked the infrastructure to support transactional, commerce-focused business models that were in place in flourishing markets in the East, such as in China and India. “What we believed in was that commerce was going to become a much more central part of the Internet economy, and there was a lot of infrastructure that was missing to make that possible,” explains Michael.
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1 week ago | 
netinfluencer.com | Anthon Garcia
Cosmetics companye.l.f. Beauty is acquiring Hailey Bieber’s skincare brand rhode in a $1 billion transaction, expanding into the prestige beauty segment. The deal includes $800 million payable at closing—$600 million in cash and $200 million in newly issued e.l.f. Beauty common stock—with an additional potential $200 million earnout tied to the brand’s future growth over three years.
