Anthon Garcia's profile photo

Anthon Garcia

United Arab Emirates

Senior Business Editor at Economy Middle East

Articles

  • 4 days ago | netinfluencer.com | Anthon Garcia

    Sidney “Sidneyraz” Raskind spent 15 years in obscurity before transforming into a life hack sensation with 7.8 million followers across various social platforms. The former media professional, who worked behind the scenes at React Media managing YouTube channels with 15 million subscribers, couldn’t replicate that success for himself until mobile editing technology finally matched his creative abilities.

  • 4 days ago | netinfluencer.com | Anthon Garcia

    Studio71, a digital content firm, introduces Parcel, an AI-powered service that helps social media creators efficiently process and distribute content across multiple platforms. The tool enables seamless formatting of videos and posts for YouTube, TikTok, Instagram Reels, and Shorts, per Variety. “We built Parcel to remove the friction that creators, brands, and media companies face when publishing across platforms,” Adam Boorstin, co-CEO of Studio71, said in a statement.

  • 1 week ago | netinfluencer.com | Anthon Garcia

    By Niggi, the Dubai-based influencer marketing agency established in 2018, announced its rebrand to Mumkin as part of its strategic expansion beyond founder-led operations. The name—meaning “possible” in both Arabic and Hindi—signals the company’s transition to a full-service digital marketing provider, per Campaign.

  • 1 week ago | netinfluencer.com | Anthon Garcia

    Influencer, a global marketing agency, recently released new research highlighting key insights into the creator economy from the perspective of content creators themselves. The “Creator Perspectives” report combines AI-powered social listening with survey data from over 500 creators worldwide to provide strategic guidance for brands entering the creator marketing space.

  • 1 week ago | netinfluencer.com | Anthon Garcia

    Twitch streamer Kai Cenat announced the launch of “Streamer University,” a new educational platform aimed at aspiring content creators. Cenat, who topped Twitch’s monthly viewership charts four times in 2024, revealed the initiative on May 6 through an Instagram video inviting fans to “enroll now.”“I’m excited to extend to you a most heartfelt welcome to the very first class of Streamer University,” Cenat stated in the announcement.

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