Anthon Garcia

6 days ago | netinfluencer.com | Anthon Garcia

Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) has launched the Beautiful Destinations Academy in partnership with award-winning travel content agency Beautiful Destinations, establishing a new professional development initiative aimed at meeting the growing demand for digital marketing talent in the tourism sector. The academy aims to set global benchmarks for travel content creation as the industry experiences a shift in marketing strategies.

6 days ago | netinfluencer.com | Anthon Garcia

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating all its influencer marketing capabilities globally under the Creo brand. The move positions OMG’s integrated “influencers as a media channel” approach at the core of its global offering to clients. The consolidation enables clients across all markets to access Creo’s data partnerships throughout the influencer ecosystem. In select markets, the capabilities will operate as OMGCreo.

6 days ago | netinfluencer.com | Anthon Garcia

Daniel Caldas spotted a flaw in the business models of even the most successful content creators: a sprawling maze of monetization platforms that fragment audience experience and leak potential revenue. His company, Caldas Ecom, launched in December 2024, consolidates these scattered income streams into a single-owned platform that immediately boosts creator revenue by an average of 8 to 12%, up to 20%, by eliminating third-party platform fees.

1 week ago | netinfluencer.com | Anthon Garcia

X plans to replace its direct messaging functionality with a new messaging platform called XChat, according to a Digital Trends report. Zack Warunek, a software engineer at X, confirmed that the company will delete the current DMs section, responding to a user who reported difficulties accessing message data.

1 week ago | netinfluencer.com | Anthon Garcia

LinkedIn has introduced a “Create on LinkedIn” hub designed to help professionals develop better content, understand performance analytics, and optimize different post formats. The resource is organized into three main sections—Create, Optimize, and Grow—along with specific Creator Tools for each content type. The Create section outlines best practices for effective posts and recommends 2-5 weekly publications to build an audience consistently.