Articles

  • Jul 3, 2024 | learn.g2.com | Rob Bowker |Aquibur Rahman |Tanuja Bahirat |Antonio Gabric

    If you send a lot of emails as part of your work or if you own a website domain, you need to know about DMARC. It protects outbound emails that an organization sends or has others send on its behalf with the help of DMARC software. What is DMARC? Domain-based Message Authentication Reporting and Conformance, or DMARC, is an important email authentication protocol that protects domains from email spoofing threats.

  • May 23, 2024 | spiralytics.com | Antonio Gabric

    Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. That’s countless potential leads and sales opportunities that just vanished. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact.

  • Apr 26, 2024 | piktochart.com | Antonio Gabric

    Visual posts outperform all others on social media platforms. And LinkedIn is no exception. Even within visual posts, there is a pecking order of sorts. Static images and carousels reign supreme, and were used in each of the 10 best-performing LinkedIn Ads of 2023. Carousels, in particular, are a creator-favorite and were the content format of 8 out of these 10 posts. Their popularity is owing to the fact that they’re uniquely positioned to appeal to attention-deficit audiences.

  • Feb 2, 2024 | buildertrend.com | Antonio Gabric

    Pop quiz. What’s easy, cheap and has practically limitless sales potential? Email marketing. If done right, emails can turn your sales funnel piping hot, converting lead after lead almost entirely on autopilot. But that’s easier said than done. Last year, construction emails had one of the lowest open rates across industries. To make matters worse, the bounce rate, which measures the number of emails not successfully delivered to recipient inboxes, was second-highest at 1.12%.

  • Jan 31, 2024 | moz.com | Antonio Gabric

    Edited by Chima MmejeAfter analyzing our backlink profile, we discovered we lost nine percent (74 backlinks) of the backlinks we acquired in the last three years. With an average backlink acquisition cost of $320, we effectively lost over $24,000. The most common reasons we lost backlinks included website owners removing the links or technical issues. We didn’t want to leave that on the table and decided to run a backlink reclamation campaign. Within 30 days, we reclaimed 31 backlinks worth $10,000.

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