Anu Adegbola
Paid Media News Editor at Search Engine Land
Paid Media Editor @sengineland | Podcast Host | It's New co-host with @rustybrick | Next @PPCLiveUK Event - 26th Jun, Leeds (UK) - https://t.co/Caj3vDuhoW
Articles
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1 week ago |
searchengineland.com | Anu Adegbola
Advertisers can now tap into Promoted Pins on Maps as part of their Demand Gen campaigns. These pins leverage existing image assets and appear in key spots on Maps, like Browse, Directions, and Entity/Place Details modes. How it works. Existing image assets from campaigns can be repurposed for these pins. Pins show up in Maps when users browse areas, search for directions, or check out specific places.
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1 week ago |
searchengineland.com | Anu Adegbola
Google’s YouTube Insights Finder tool, launched to help advertisers understand intent-based audience insights, is now available in over 20 markets worldwide. How it works:Explore interests and trends: Find out what your audience is searching for and interested in. Discover top creators: Identify trending creators by topic, category, or audience segment. Measure engagement: Access detailed metrics on viewer engagement and content preferences.
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1 week ago |
searchengineland.com | Anu Adegbola
Google updated its Google Tag Manager (GTM) conversion tag, removing the ability to configure user-provided data for Enhanced Conversions directly in the tag. What’s new. The Enhanced Conversions setup option has been removed from the standard Google Ads Conversion Tracking tag in GTM. Instead, Google has introduced a dedicated tag specifically for Enhanced Conversions for Google Ads.
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2 weeks ago |
searchengineland.com | Anu Adegbola
Discord has started testing unskippable, reward-based video ads — marking its most aggressive move yet into monetization outside of its Nitro subscriptions. The ads pause if users tab away, guaranteeing full impressions for brands. Details. Discord has begun rolling out In-Game Rewards — branded video ads tied to game-related perks. While these ads appear for everyone, users can opt into more personalized promotions via their privacy settings.
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2 weeks ago |
searchengineland.com | Anu Adegbola
Google reduced the minimum audience size requirement for customer match lists in Search campaigns from 1,000 to just 100 users — a significant update for small and midsize businesses. The big picture. This update makes precision targeting more accessible to SMBs, who often struggle to meet high list-size minimums. According to Google’s documentation, the new threshold applies only to customer match lists — not to remarketing lists or other audience types.
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