Anu Adegbola

London

Paid Media News Editor at Search Engine Land

Host at #PPCChat Roundup - The Latest News & Views from Paid Media Experts

Paid Media Editor @sengineland | Podcast Host | It's New co-host with @rustybrick | Next @PPCLiveUK Event - 26th Jun, Leeds (UK) - https://t.co/Caj3vDuhoW

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The latest jobs in search marketing

1 week ago | searchengineland.com | Anu Adegbola

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
LinkedIn launches new video ad formats, Adobe integration

3 weeks ago | searchengineland.com | Anu Adegbola

LinkedIn is rolling out a suite of new video advertising tools aimed at helping B2B marketers grab attention. Here’s what’s new. First Impression Ads. This full-screen vertical video format lets advertisers reserve the first ad impression a user sees each day, maximizing impact during product launches or big announcements. Reserved Ads: Marketers can now guarantee the top feed placement for other Sponsored Content, including Thought Leader Ads, Single Image Ads, and Document Ads.
Google Expands Video Ads Across Search, Shopping, and Image Tabs

3 weeks ago | searchengineland.com | Anu Adegbola

Google quietly dropped a new help document titled About Video ads across Google surfaces, offering a detailed look at its next evolution of shoppable video ad formats, following teasers at Google Marketing Live and months of experimental rollouts. Details:These new video ads are part of Performance Max campaigns, allowing brands to include high-quality video assets that appear across:Google SearchGoogle Image SearchGoogle ShoppingDiscover feedOnly available in the U.S. and Canada right now.
LinkedIn’s new playbook taps creators as the future of B2B marketing

3 weeks ago | searchengineland.com | Anu Adegbola

B2B buyers are turning to creator content at every stage of the purchasing process, from discovering new products to justifying pricing. New research shows that this type of content plays a key role in building trust and accelerating decision-making. Brands looking to stay relevant are investing in creator strategies that combine authenticity with scalable distribution, according to Collaborate with Confidence: Your Guide to B2B Creator Marketing, a new report from LinkedIn.By the numbers.
Microsoft hires Navah Hopkins as its new Ads Liaison

3 weeks ago | searchengineland.com | Anu Adegbola

Navah Hopkins is joining Microsoft Advertising as its new Ads Liaison. Hopkins announced on Friday that she was stepping down from her role as brand evangelist at Optmyzr, which she held for over four years. Why we care. Hopkins is a Search Engine Land contributor and long-time SMX speaker. She brings nearly two decades of digital marketing expertise, including 10 years collaborating with SaaS product and engineering teams.
Google begins rolling out Performance Max channel performance reporting

4 weeks ago | searchengineland.com | Anu Adegbola

Advertisers spotted Google’s new Performance Max (PMax) channel performance reporting — a sign the long-awaited feature is now rolling out. What it does:Shows detailed reporting on PMax performance by channel — like Search, Display, YouTube, and more. Lets advertisers spot underperforming networks and refine their scaling strategies. Enables better asset relevance by clarifying where ad creative excels (or underperforms). Allows search term analysis to trim wasted spend and optimize further.
Google quietly releases guide for AI Max for Search: What advertisers need to know

4 weeks ago | searchengineland.com | Anu Adegbola

Google has quietly published and released amongst a select number of advertisers a new implementation guide for AI Max for Search campaigns, signaling a deeper push into AI-driven automation for search ads. What’s in the guide:Step-by-step instructions on enabling AI Max in Smart Bidding-enabled Search campaigns. Details on core components:Search Term Matching (STM) – automates keyword targeting at the ad group level.
Google clarifies where ads appear in AI Overviews

1 month ago | searchengineland.com | Anu Adegbola

Ads can appear either above/below or within Google AI Overviews, but not both at the same time. “Your ad could trigger to show either above/below AIO or within AIO, but not both at this time,” Google Ads Liaison Ginny Marvin confirmed on X. Why we care. As AI Overviews expand to more countries and Google tests AI Mode in the U.S., advertisers need to know exactly how ads will display in these evolving search experiences.
Google Ads begins rolling out AI Max for Search

1 month ago | searchengineland.com | Anu Adegbola

Google started rolling out AI Max for Search campaigns beta. AI Max, announced at Google Marketing Live 2025, is starting to appear to advertisers in the Google Ads interface, complete with updated branding and functionality descriptions. Details. The AI Max feature was first spotted as “Search Max” in March 2025. Senior SEA consultant at e-dialog, Jerome Fleck, observed the section now shows the new name and refreshed copy. The change appears across the Google Ads campaign creation flowWhy we care.
Google Promoted Pins come to Maps for Demand Gen campaigns

1 month ago | searchengineland.com | Anu Adegbola

Advertisers can now tap into Promoted Pins on Maps as part of their Demand Gen campaigns. These pins leverage existing image assets and appear in key spots on Maps, like Browse, Directions, and Entity/Place Details modes. How it works. Existing image assets from campaigns can be repurposed for these pins. Pins show up in Maps when users browse areas, search for directions, or check out specific places.