Anu Adegbola

1 day ago | searchengineland.com | Anu Adegbola

Google unexpectedly decided not to implement a new standalone prompt for third-party cookies in Chrome, allowing ad tech companies to continue using this targeting technology in the world’s most popular web browser. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies,” Anthony Chavez, VP of Privacy Sandbox at Google, wrote in a blog post. Between the lines.

2 days ago | searchengineland.com | Anu Adegbola

Google search ad spending grew 9% year over year in Q1 2025, according to new data from digital marketing agency Tinuiti. Increasing costs, rather than click volume, drove most of that growth. Google Search overall:Google Search spending grew by 9% YoY in Q1 2025 (down slightly from 10% in Q4 2024). Click growth was stable at 4% YoY. Whilst average cost per click (CPC) increased by 5% YoY. Google Shopping Ads:Shopping ad had a 8% YoY spending growth (however down from 10% in Q4 2024).

1 week ago | searchengineland.com | Anu Adegbola

Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video campaigns, and Local Services Ads. The details. Google announced the v19.1 release of the Google Ads API, maintaining backward compatibility for users already on v19. Updated client libraries and code examples will be published next week. Demand Gen. New ad group-level Channel Controls for Demand Gen campaigns, plus enhanced Planning services support. Local Services Ads.

1 week ago | harro.com | Anu Adegbola

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade.

1 week ago | searchengineland.com | Anu Adegbola

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates. Google announced these updates to Google Analytics 4:Enhanced data completeness. New aggregate IDs and smart fallback tools keep reports accurate even without traditional tracking, helping you see campaign performance clearly while honoring user consent. Updated data presentation.