Anushree Bhattacharya

San Francisco Bay

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Articles

Strategies for scaling ABM

Apr 12, 2024 | talkmartech.com | Anushree Bhattacharya

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Reasons Why CDP Are Critical to Enterprises

Apr 12, 2024 | talkmartech.com | Anushree Bhattacharya

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Three Enterprise Cybersecurity Areas Businesses Should Focus

Feb 6, 2024 | itsecuritywire.com | Anushree Bhattacharya

Organizations will have a solid cybersecurity foundation to face the emerging challenges in 2024. It will be possible only if resources and accurate security solutions are allocated to secure key areas.
Reasons Why Customer Data Platforms (CDP) Are Critical to Enterprises

Jan 9, 2024 | talkmartech.com | Anushree Bhattacharya

The customer data platform provides ultimate support for enterprises looking to improve customer relationships. They can help businesses analyze, organize, and efficiently utilize customer data, ultimately helping in increasing marketing ROI by enhancing customer experience. According to Fortune Business Insights,CDP can act as a central hub in the organization that connects all the other technology solutions. These include email marketing tools, CRMs, and ad management tools.
Top AI Predictions in the Supply Chain for 2024

Jan 8, 2024 | enterprisetalk.com | Anushree Bhattacharya

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Driven by Connectivity, Automation & Sustainability: 2024

Jan 5, 2024 | enterprisetalk.com | Anushree Bhattacharya

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AI-Generated Threats that Are Worrisome for 2024

Dec 20, 2023 | itsecuritywire.com | Anushree Bhattacharya

The darker side of generative AI is becoming evident in the expanding cyber threat landscape. A significant number of companies are sounding warning bells about AI-generated threats. In 2024, AI-generated threats will accelerate as companies explore its usage more. A report by Trend MicroSecurity Predictions for 2024 mentions that the increasing role of generative AI (GenAI) in the cyber threat landscape is a warning for enterprises in 2024.
Workflow Automation to Boost Productivity

Dec 7, 2023 | enterprisetalk.com | Anushree Bhattacharya

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Improving Cyber-security with Robotic Process Automation

Dec 6, 2023 | itsecuritywire.com | Anushree Bhattacharya

Robotic Process Automation (RPA) provides efficiency and agility in its processes. It will enable security teams to draw insights from large data volumes to deliver predictive security actionables. This makes it a very useful tool for cyber security. The rising cyber risks today make hiring enough experts for the job nearly impossible. The expanding threat landscape makes any solution fall short of eliminating the risks. Cyber threats have grown more severe and more in volume.
Best Practices for Proper Insider Threat Management

Dec 5, 2023 | itsecuritywire.com | Anushree Bhattacharya

Insider threats can be challenging to detect. In most cases, they may go unnoticed for a long time. Companies should have proper insider threat management practices to detect and respond to potential risks. While most cybersecurity threats come from outside organizations, insider threats are increasing.