Apoorva Mittal

Mumbai

Sepcial Correspondent at The Economic Times

Host at The Morning Brief

features @economictimes / The Morning Brief host • prev @npratc

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Articles

A Bite of Exercise in the Corner Office

4 days ago | timesascent.com | Apoorva Mittal |Lijee Philip

In corner offices and boardrooms, as executives become more mindful of their health and well-being, they are integrating short bursts of physical activities into their workday—from walking meetings and treadmill desks to quick desk workouts. C-suite leaders are embracing everything from light exercise to the emerging concept of “exercise snacking” as practical ways to stay fit without straying from work.
Alcohol is old-fashioned: Why corporate circles are going dry

1 month ago | economictimes.indiatimes.com | Apoorva Mittal

SynopsisA growing movement towards mindful drinking and temporary abstinence is reshaping social scenes, particularly among young professionals and startup circles in India and globally. This shift is fueled by a focus on wellness, productivity, and alternative social experiences, leading to a rise in alcohol-free events and zero-proof beverages.
Luxury fashion giants like Louis Vuitton, L'Oreal Luxe bet big on India's beauty boom

2 months ago | flipboard.com | Apoorva Mittal

12 hours ago6 Coolest Menswear Trends for Spring/Summer 2025 (and How To Style Them)What you need to know from last year's summer shows Dare I say it, but spring is actually here. The tulips are beginning to bloom, and our attitudes are thawing at the thought of not wearing a hundred layers.
The quiet reset in the influencer economy

2 months ago | flipboard.com | Apoorva Mittal

NowAn abundance of motivated young professionals is luring American businesses to base their global operations in Indian cities. In India’s most advanced cities, American companies are racing to set up more and bigger offshore campuses: fully staffed offices with high-skilled Indian professionals, …
Luxury industry is facing an existential crisis after Covid: Desirée Bollier, Chairperson, Value Retail

Feb 15, 2025 | flipboard.com | Apoorva Mittal

19 hours ago India's Modi brings a trade 'gift' to Trump talks By Trevor Hunnicutt, David Brunnstrom and Andrea Shalal WASHINGTON (Reuters) -Indian Prime Minister Narendra Modi comes bearing gifts as he meets … 2 days ago '...2029 Me Ho Jayegi Aapki Raina': Athawale’s Poetic Jibe At Opposition Leaves MPs In Splits Rajya Sabha MP Ramdas Athawale praised Finance Minister Nirmala Sitharaman's budget with witty rhymes, targeting the Opposition and calling it a … Now Video: Teacher's Innovative...
India goes maida-free: The rise of ‘Better-for-You’ snacking

Dec 7, 2024 | economictimes.indiatimes.com | Apoorva Mittal |Lijee Philip

Kruti Modi’s kitchen shelves tell a story. Over the past 10 months, the Mumbai-based marketing professional has been systematically replacing her pantry staples such as pasta, bread and instant noodles with brands that promise better nutritional value . The change was motivated by a desire to improve the health of her seven-year-old daughter. “I want her to enjoy all her favourite foods, but in healthier versions,” says Modi.
Fashion update: Old luxury bags and heirloom Banarasi saris get a new life and a novel twist as upcycling catches on

Oct 12, 2024 | economictimes.indiatimes.com | Apoorva Mittal

Established brands are latching on to the luxury buyers’ desire to modernise heirlooms. “It was my first luxury bag that I got hand-painted after meeting the artist, Maleka Shah, at an exhibition and liking her work,” says Tolia, 64, who runs a family business in Mumbai. Her collection of personalised luxury pieces include a tan Bottega Veneta tote adorned with a hand-painted dragon and a once-tarnished Yves Saint Laurent bag reinvented with Chinese mosaic hand-painting.
ETSA 2024: Hardika Shah’s Kinara building a credit bridge for the MSMEs

Sep 30, 2024 | economictimes.indiatimes.com | Apoorva Mittal

Growing up watching her mother run a small shop in the suburb of Mulund in Mumbai, Hardika Shah developed a keen awareness of the challenges small businesses in India faced in accessing capital.With over two decades of experience as a technology consultant in cities like Chicago, San Francisco, Singapore and Sydney, she gained valuable insights into addressing this issue with the help of technology.In 2011, she founded Kinara Capital that focuses on providing unsecured loans to micro, small...
In five years, over 1,000 defence startups have emerged in India. Can they grow and meet modern battlefield demands?

Sep 28, 2024 | economictimes.indiatimes.com | Shantanu Sharma |Apoorva Mittal

Sky has never been the limit for them. Almost a decade ago, Sameer Joshi, a fighter pilot, and Julius Amrit, an IIT-IIM alumnus, were part of Team Indus that geared up for an audacious challenge—land a rover on the Moon. Though they didn’t clinch the Google Lunar XPrize, they earned enough funds, as finalists, to dream big. In 2018, Joshi and Amrit launched a defence startup, NewSpace Research and Technologies (NRT), in Bengaluru.
Rapid growth of quick commerce fuels wave of 'enabler' tech startups

Sep 21, 2024 | economictimes.indiatimes.com | Apoorva Mittal

Mumbai: A fresh wave of 'enabler' startups is transforming India's booming quick commerce (Qcomm) ecosystem, sparked by rapid growth of hyperlocal startups , coupled with the entry of new startups, established e-commerce firms, and new-age brands racing to shorten delivery times.Several early-stage venture firms are actively evaluating investment opportunities in this burgeoning space, ET has learnt."There are obviously some overlaps with e-commerce, and hence, some existing enabling...