April Berthene's profile photo

April Berthene

Chicago, United States

Retail marketing, news and technology journalist.

Featured in: Favicon digitalcommerce360.com Favicon accessintel.com Favicon mcmarketeronline.com Favicon chiefmarketer.com

Articles

  • The Honest Kitchen CMO bets on authenticity in new marketing campaign  - Multichannel Marketer

    5 days ago | mcmarketeronline.com | April Berthene

    For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign.  With its launch into PetSmart stores across the U.S. and Canada, the brand’s distribution footprint increased 16% year over year, and the time was right to invest in a marketing campaign, said Miki Dosen, chief marketing officer of The Honest Kitchen. The Honest Kitchen launched in 2002 and sells human-grade pet food.

  • Ulta wants in on Beyoncé’s Midas touch  - Multichannel Marketer

    1 week ago | mcmarketeronline.com | April Berthene

    Retail chain Ulta announced it was the official beauty partner for Beyoncé’s Cowboy Carter concert tour. The retail chain will reveal seven looks inspired by the superstar’s most recent album — Cowboy Carter — and seven cities where the tour will be. Ulta will curate an assortment of makeup and skincare to create that look.  For example, Ulta unveiled a “Los Angeles” look that the show in L.A. inspired. Ulta.com features a video of an influencer creating that look on herself with makeup.

  • Influencers bolster image assets at PeachSkinSheets  - Multichannel Marketer

    1 week ago | mcmarketeronline.com | April Berthene

    Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation.  While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers interacting with the products, said Stephanie Darden, vice president of marketing.

  • Bonjour Fête rebounds from wildfire devastation with Target debut   - Multichannel Marketer

    1 week ago | mcmarketeronline.com | April Berthene

    Bonjour Fête is saying hello to Target.  The party supplies brand made its debut in 824 Target stores and Target.com on April 20 with an exclusive, 17 SKU graduation party line.  Founder and CEO Rachel Huntington said being at Target and reaching a mass consumer audience at physical stores is a dream come true. “The logistics of a nationwide Target launch with a small, mom-and-pop-owned team is a big mountain to climb,” Huntington said.

  • Fat Brain Toys calls out tariff price increases on product pages  - Multichannel Marketer

    2 weeks ago | mcmarketeronline.com | April Berthene

    Fat Brain Toys is highlighting the impact of tariffs on its prices to its shoppers.  On its product detail pages and shopping cart page, the toy retailer specifically highlights how much it has increased the product’s price because of the tariff.   Fat Brain Toys is a mid-sized online toy brand that manufactures its own toys and sells hundreds of other toy brands, such as Legos and Melissa and Doug.

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April Berthene
April Berthene @ByAprilBerthene
16 Oct 24

Ready for my first #shoptalk https://t.co/sF1tKZ9NXr

April Berthene
April Berthene @ByAprilBerthene
16 Nov 22

Excited for my webinar with @chaptersindigo about online sales growth on its marketplace. Join us: https://t.co/NRhMaZCJnx

April Berthene
April Berthene @ByAprilBerthene
14 Jul 21

We're looking for online merchants to take our survey on how they are prepping for the holidays. Please take 5 minutes to let us know! https://t.co/IfetSoy7pW