April Rudin

2 weeks ago | forbes.com | April Rudin

A woman applying a face mask from a small pot she holds in her hand as she lies in the bath, United ... More States, circa 1955. (Photo by Graphic House/Archive Photos/Getty Images)Getty ImagesLet’s be clear: wealth management is at a tipping point—and if you’re not paying attention to women, you’re leaving serious money—and growth—on the table.

1 month ago | forbes.com | April Rudin

Everyone knows we’re living longer. Too few are planning for what it really costs to fund those extra years. Since 1980, global life expectancy has risen by nearly a decade, according to the World Health Organization—and it’s still climbing. Yet a recent Fidelity study reveals that most people are dangerously underestimating both how long they’ll live and how much they’ll need. This growing disconnect isn’t just a risk for clients—it’s a call to action for wealth managers ready to lead.

Mar 25, 2025 | forbes.com | April Rudin

Imagine walking into a wealth management firm in 2034 and finding half the desks empty. This isn’t a far-fetched scenario—it’s a looming reality. According to a recent McKinsey report, the industry could face a shortfall of nearly 100,000 financial advisors over the next decade. As experienced professionals retire and fewer young advisors enter the field, the shortage is going to be much more than just a hiring headache, it’s going to be an existential crisis for firms that don’t adapt.

Mar 11, 2025 | forbes.com | April Rudin

As I research the evolution of wealth management for my upcoming book, I’m constantly on the lookout for firms that are doing things differently—breaking away from the pack and redefining what it means to serve high-net-worth families. I recently spoke with Matt Fleissig, co-founder and CEO of Pathstone. Matt shared valuable insights into the firm’s forward-thinking approach, one that reimagines the entire client experience.

Feb 17, 2025 | forbes.com | April Rudin

The wealth management industry is undergoing a radical transformation. Traditional models, built around in-house investment strategies and proprietary technology, are being challenged by a demand for more accessible, scalable, and tech-driven solutions. Today’s clients—especially digital-native, younger investors—expect seamless, highly personalized experiences, while firms face mounting pressure to reduce costs, increase efficiency, and expand their service offerings.