Aptta Bhutto

Feb 28, 2024 | mondaq.com | David Shulkin |Stephanie Garcia |Aptta Bhutto

The government's focus on CX is a strategic investment aimed at improving services and fostering trust. It recognizes that citizens should be treated as valued customers. In today's digital age, the federal government has made customer experience (CX) an essential element of public service delivery. CX comprises the entire customer journey from customer acquisition to provisioning and retention.