Ari Paparo

6 days ago | adland.tv | Ari Paparo

Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday challenges with AI assistance. ​​The series of three films presents scenarios where the Galaxy S25 Ultra's AI capabilities shine—from cooking mishaps, laundry challenges, to exam assistance.

6 days ago | adland.tv | Ari Paparo

Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative agency VCCP, with the media strategy by Hearts & Science. The campaign seeks to bring to life the fun, interactive role that scratchcards play in real-world social moments.

1 week ago | adland.tv | Ari Paparo

The UFC is the biggest MMA competition on the planet, bringing together the best fighters at each event and attracting millions of viewers. Alongside renowned global brands, all fiercely competing for space and attention. In this scenario, how can Bálsamo Bengué - also known as Bengay - stand out as the best solution for muscle pain and bruise relief?

1 week ago | adland.tv | Ari Paparo

Pressbyrån cuts its logo in half for press freedom May 07 2025 7:29 AM 1 min read Share Swedish convenience chain Pressbyrån was founded to distribute newspapers and describes itself as rooted in journalism. On World Press Freedom Day, it partnered with Reporters Without Borders to send a powerful message – replacing half its logo with real frontline images. The images were executed in collaboration with photographers Abbas Momani, Jaafar Ashtiyeh, Abed Zagout, and Mohamed Asad.

1 week ago | adland.tv | Ari Paparo

Spang teams up with Fable Advertising and The Virginia Lottery for Interactive CLUE Campaign directed by Jordan Rodericks with cinematographer Steve Yedlin at the helm of visuals. The creative brief? Turn audiences into detectives, immerse them in a real-life mystery, and challenge them to solve the case of the missing CLUE Scratcher—all within 30 suspense-filled seconds. “I love to plus the boards and enrich the visuals whenever and wherever I can," said Rodericks.