Ari Paparo

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Articles

‘DEI Turncoats’ - Human rights organization calls out global corporations over abandoned DEI commitments

5 days ago | adland.tv | Ari Paparo

As major corporations worldwide quietly roll back their commitments to diversity, equity and inclusion (DEI), Finnish human rights and non-profit organization Väestöliitto (The Family Federation of Finland) is challenging these brands with a new online streetwear store that blends fashion, satire, and social critique.
'Northern Plights' - New tourist attraction launches to raise the alarm for the Baltic Sea

1 week ago | adland.tv | Ari Paparo

This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of the Baltic Sea. The blooms resemble the northern lights but unlike their celestial counterparts, these eerie shapes are no miracle of nature. Instead, they are a warning sign that eutrophication is suffocating one of the world’s most fragile seas.
Public - "Investing for those who take it seriously" (2025)

2 weeks ago | adland.tv | Ari Paparo

Public, the platform for long-term investing, has announced a new brand campaign with the tagline: “Investing for those who take it seriously.” The launch of this campaign marks the evolution of Public from a social investing app to a full-fledged investing platform built for investors who build and manage sophisticated portfolios. The campaign starts with a new advertisement featuring Timothy Olyphant that pokes fun at the casual and risky investing culture that has emerged over the past years.
Sinai Health Foundation - InsomniAds (2025)

2 weeks ago | adland.tv | Ari Paparo

This campaign will put you to sleep (and it’s supposed to). “InsomniAds,” the latest creative extension of Sinai Health Foundation’s “Hot and Bothered” platform, features a series of ultra-dull audio ads that double as bedtime stories. The work offers a cheeky but compassionate response to the very real struggle of menopause-related sleep loss.
Genesys - “The Next Level of Experience” (2025)

2 weeks ago | adland.tv | Ari Paparo

A new, four-spot campaign highlights the Genesys partnerships with Scuderia Ferrari HP and the Laver Cup, showcasing the spirit of innovation and performance that drives elite athletes, teams, and customer experience solutions.
Academy Sports + Outdoors: Fun Can't Lose (2025)

2 weeks ago | adland.tv | Ari Paparo

Academy Sports + Outdoors is planting a flag in the ground with the launch of Fun Can’t Lose, a new brand platform built on a simple truth: the journey matters more than the score. Because whether you win or lose, if you’re having fun, you’re winning. Created in partnership with newly appointed agency of record McGarrah Jessee, the platform marks the company’s largest brand-building investment to date and a pivotal step in its evolution as value-driven retailer.
The First-Ever Skateboard Trick Over the Stanley Cup

2 weeks ago | adland.tv | Ari Paparo

Aleksander Barkov’s Stanley Cup celebration in Tampere, Finland, was a historic moment where two cultures met in an unprecedented way. Professional skateboarder Marius Syvänen performed the world’s first skateboard trick over the Stanley Cup, which quickly went viral and spread globally through NHL, Florida Panthers, ESPN, The Hockey News, and top skateboarding media.
Adidas - Game Changer - Ad Spec

2 weeks ago | adland.tv | Ari Paparo

Categories: Fashion, ad spec Great! You’ve successfully signed up. Welcome back! You've successfully signed in. You've successfully subscribed to AdLand. Your link has expired. Success! Check your email for magic link to sign-in. Success! Your billing info has been updated. Your billing was not updated.
Mountain Dew Berry Spark 'Do the Dew'

2 weeks ago | adland.tv | Ari Paparo

Entropico comedy directors Paxi & Cem reunited with VaynerMedia and Mountain Dew to invite tired parents everywhere to feel the magic of turbo parenting TODAY!The new ‘Do the Dew’ spot stars actor Danny Kim as a frazzled parent seeking energy to escape his endless cycle of wiping things and questioning his life choices. VaynerMedia and Entropico Categories: Drinks and Alcohol, Mountain Dew
Young Visionaries PSA featuring long form video created by students about impoving Las Vegas

3 weeks ago | adland.tv | Ari Paparo

Reimagine Education is a PSA from the first-ever Young Visionaries contest, developed by the R&R Partners Foundation, known not only for its “What Happens In…” The winning idea came from students Kash Williams, Jacqueline Combs, and Corie Humphrey and ppotlights the impact of underpaid, overworked educators on student success.