Ariel Zirulnick

Mar 6, 2025 | americanpressinstitute.org | Ariel Zirulnick |Lilly Chapa

In 2022, when I was the senior editor for community engagement at LAist, we conducted a citywide survey to find out what Angelenos were most focused on as Mayor Karen Bass took office. We knew that if we distributed the survey only on our owned platforms, we wouldn’t reach as diverse an audience as we wanted. If we were going to use the survey to help make decisions about how to focus our reporting on the new administration, we needed to cast a wider net.

Nov 8, 2024 | americanpressinstitute.org | Ariel Zirulnick |Lilly Chapa

Heading into an election, newsrooms have at least one very clear mandate from the public they serve: help us make informed decisions on our ballots. And across the country, newsrooms have responded to that mandate – in many, voter guides have overtaken horse race coverage as the primary editorial focus in the lead-up to Election Day.

Jun 2, 2023 | calo.org | Maloy Moore |Ariel Zirulnick

May 30, 2023 | laist.com | Maloy Moore |Ariel Zirulnick