
Arif Durrani
Content Producer at Freelance
Content Director at Thomson Reuters
Director at Reuters+ Global Producer | Creative Editorial Consultant | Ex: Senior Editor, NYT | Executive Editor, Bloomberg Media | UK Editor, Haymarket
Articles
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2 months ago |
linkedin.com | Arif Durrani
Arif Durrani Global Content Director, Reuters Plus Studio 3h Edited Report this post Looking forward to celebrating the art and science of branded content at this year's NAAs, and to see the innovation coming from the best in the business. The Native Advertising Institute and its awards have become a great annual showcase of this dynamic sector.
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Jun 19, 2024 |
the-media-leader.com | Arif Durrani
Speaking to Mark Read at Cannes Lions, Elon Musk believes X is evolving its commercial offering with a push to improve ad targeting and giving users content they find useful. This maverick innovator, one of the world’s richest men, and undoubtedly a brilliant engineer, almost single-handedly dragged the world of cars and mobility into the electric age.
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May 28, 2024 |
the-media-leader.com | Arif Durrani
It was one of those balmy early summer evenings, with the sun shimmering across the River Thames and bouncing off the dome of St Paul’s Cathedral, when the industry gathered last week for a leaving party like no other. Admiring the views from panoramic windows at the top of Sea Containers was a friendly crowd of client-side marketers, WPP executives, advertising industry ambassadors and Karen Blackett OBE.
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Jun 25, 2023 |
the-media-leader.com | Arif Durrani
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Jun 22, 2023 |
linkedin.com | Arif Durrani
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Introducing Reuters NEXT Gulf https://t.co/RA0BDNqFfp via @YouTube

I’ve unwittingly stumbled into a Best Escalator Reveals in London series - pleasing only myself https://t.co/lqneDtMHuA

Enjoyed opening The London Stock Exchange today for @advertisingweek. The economic and cultural impact of the sector and its role as a major catalyst of growth is a space where the UK is genuinely world class. Advertising exports have reached a record £18 billion. https://t.co/yWjXoEf3i1