Arlene Amitirigala

May 29, 2024 | catalyst.iabc.com | Emily Caister |Kristin Frankiewicz |Arlene Amitirigala

In the latest installment of In Under 10, we talk to Emily Caister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding, as well as how dialing into pop culture more broadly can help communicators tap in to the human element of their work. Emily Caister will present at this year’s World Conference, 23-26 June in Chicago.

May 22, 2024 | catalyst.iabc.com | Kristin Frankiewicz |Julian Treasure |Arlene Amitirigala

Business Acumen | 22 May 2024 USC Annenberg Global Communication Report Highlights ‘Balancing Act’ Communicators Must Play Communicators and the organizations they support continue to navigate a polarized world, where a surge in corporate activism has put pressure on whether executives should speak up or stay silent on critical issues.

May 16, 2024 | catalyst.iabc.com | Arlene Amitirigala |Kristin Frankiewicz |Emily Caister

People, organizations and the communities they serve are constantly evolving; as professional communicators, we’re called upon to support major transformation in organizations. Rarely is it a smooth journey. We often find resistance, fear and mistrust — all surefire contributors to poor mental wellbeing. I believe that communication creates compassion to counter resistance, catalyze change and foster healthy environments. Why? Because I’ve experienced it firsthand in myriad ways.