Armando Roggio

1 week ago | practicalecommerce.com | Armando Roggio

Last week Shopify released “Editions,” its semi-annual platform update, with a slew of AI-fueled tools to ease launching, operating, and scaling a store. For more than a decade, ecommerce platforms have competed on extensibility. The best solutions were often the most customizable and adaptable, with open APIs, app marketplaces, and flexible themes.

2 weeks ago | practicalecommerce.com | Armando Roggio

A growing form of revenue-based financing can fund the marketing push or inventory boost for ecommerce merchants to capture growth opportunities. But “merchant cash advances” are often expensive and not suited to every business. Ecommerce companies experience highs and lows. Merchant cash advances tend to work better when merchants are on the upswing. A merchant cash advance (MCA) is a loan, a lump-sum payment, that the borrower agrees to repay through a fixed percentage of revenue.

3 weeks ago | practicalecommerce.com | Armando Roggio

A combination of fear and necessity may create a renaissance of sorts for brand marketing. Many retail and direct-to-consumer companies that have essentially ignored branding now worry that generative AI is merging their advertising and marketing copy into a single, industry-wide sameness. Yet these businesses also recognize genAI’s importance. Consider the decline of regional accents in America. Years ago, such accents were common in the United States. Texans had a drawl. Georgians sounded Southern.

3 weeks ago | practicalecommerce.com | Armando Roggio

An emerging mobile communication standard could reach critical mass later this year, boosting performance for an already outstanding promotional channel. The Rich Communication Services (RCS) standard could supersede two mobile message types: Short Message Service (SMS) and Multimedia Messaging Service (MMS). RCS enables relatively more message interactivity, making it possible to share rich media, including buttons, carousels, and branding.

1 month ago | practicalecommerce.com | Armando Roggio

Sunday, June 15, 2025, is Father’s Day in the U.S. and an important retail holiday. So why not focus your June content marketing on dads? Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. It’s foundational for marketing on search engines, generative AI platforms, social media sites, and lifecycle engagement.