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Armando Roggio

Boise

Senior Contibutor at Practical Ecommerce

Armando Roggio @armandoroggio — Ecommerce, Marketer, Writer, + Dev. https://t.co/DYg7qfuIVc.

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Articles

  • SMB Ads Unchanged by Google Antitrust Ruling

    2 days ago | practicalecommerce.com | Armando Roggio

    Google’s recent advertising antitrust loss is much ado about nothing for small- and medium-sized businesses. On April 17, 2025, U.S. District Judge Leonie Brinkema found that Google had “willfully acquired and maintained monopoly power” in two digital advertising markets: display ad servers and ad exchanges. Google offers these technologies in Ad Manager, its advertising management platform, once called DoubleClick for Publishers.

  • Temu and Shein Cut U.S. Advertising

    5 days ago | practicalecommerce.com | Armando Roggio

    Temu and Shien have slashed their U.S. advertising spend in response to tariffs and the end of the de minimis tariff exception for orders under $800. The actions could elevate prospects for American shops and brands. Tinuiti, a marketing agency, shared data with Practical Ecommerce showing that Temu dramatically reduced — and eventually stopped — spending on Google Shopping ads between April 9 and 12, 2025.

  • Another Privacy Pivot in Ad Targeting

    1 week ago | practicalecommerce.com | Armando Roggio

    Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take action. A few decades ago, almost all ad targeting was contextual. A golf shop bought ads in golf magazines or the golf section of the phone book. Fast forward to 2025, and artificial intelligence tools capable of analyzing huge stores of consumer data have upended ad targeting.

  • The Real Test of Unified Commerce

    2 weeks ago | practicalecommerce.com | Armando Roggio

    Unified commerce is a retailing strategy combining multiple systems for a single view of customers, products, and profits. The concept has been around for a decade, initially for small and mid-sized retailers to compete with enterprises. It’s now one of ecommerce’s most promising trends, with Shopify, BigCommerce, and a slew of others offering solutions.

  • How to Change a Domain Name in Shopify

    2 weeks ago | practicalecommerce.com | Armando Roggio

    For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any number of reasons for changing its internet address, but it’s often a rebrand reflecting new products or focus. An example is an Idaho-based manufacturer. The direct-to-consumer company originally made fishing rod lockers, and its domain name included “locker.” But the company pivoted to produce primarily high-end trailers for fishing kayaks.

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Armando Roggio
Armando Roggio @EcommerceBoy
11 Apr 25

For ecommerce folk, here are a few Google ad recommendations. https://t.co/i4djViUt1Q

Armando Roggio
Armando Roggio @EcommerceBoy
11 Apr 25

Happy #FollowFriday, here are five accounts I am recommending this week. #FF • @bandholz -- ecom, 🍪s, more • @TaylorHoliday -- DTC • @youderian -- community • @dennishegstad -- apps • @theryandoney -- landing pages https://t.co/BvRO6UdMOY

Armando Roggio
Armando Roggio @EcommerceBoy
11 Apr 25

The Trade Desk’s Unified ID 2.0 (UID2) identifier is under fire. It is an alternative to tracking cookies. https://t.co/1y2kNVc6El