Armando Roggio

3 weeks ago | practicalecommerce.com | Armando Roggio

Eduardo Samayoa believes a solo entrepreneur could someday run a billion-dollar ecommerce company. Not with hustle. With AI. For most folks, the idea of an individual (or even a small team) managing a massive online shop sounds outrageous. Yet AI tools are not just helping ecommerce operators work faster. They are changing who can use the tools and at what scale.

4 weeks ago | practicalecommerce.com | Armando Roggio

Cross-selling helps merchants increase average order values while improving the shopping experience. There are many ways to cross-sell on an ecommerce site. My just-completed analysis of 40 direct-to-consumer brands revealed several common techniques. None of the methods is new; many have existed in some form before ecommerce. The most popular cross-selling features on top DTC sites are the very ones available in leading ecommerce platforms.

1 month ago | practicalecommerce.com | Armando Roggio

Last week Shopify released “Editions,” its semi-annual platform update, with a slew of AI-fueled tools to ease launching, operating, and scaling a store. For more than a decade, ecommerce platforms have competed on extensibility. The best solutions were often the most customizable and adaptable, with open APIs, app marketplaces, and flexible themes.

1 month ago | practicalecommerce.com | Armando Roggio

A growing form of revenue-based financing can fund the marketing push or inventory boost for ecommerce merchants to capture growth opportunities. But “merchant cash advances” are often expensive and not suited to every business. Ecommerce companies experience highs and lows. Merchant cash advances tend to work better when merchants are on the upswing. A merchant cash advance (MCA) is a loan, a lump-sum payment, that the borrower agrees to repay through a fixed percentage of revenue.

1 month ago | practicalecommerce.com | Armando Roggio

A combination of fear and necessity may create a renaissance of sorts for brand marketing. Many retail and direct-to-consumer companies that have essentially ignored branding now worry that generative AI is merging their advertising and marketing copy into a single, industry-wide sameness. Yet these businesses also recognize genAI’s importance. Consider the decline of regional accents in America. Years ago, such accents were common in the United States. Texans had a drawl. Georgians sounded Southern.