Arriana McLymore
E-Commerce Reporter at Reuters
Reporter for @Reuters. Adjunct at @NYUniversity. Alumna of @HamptonU. Woman of AKA 💞💚. “That twang in your diction don’t make you less gifted.”
Articles
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6 days ago |
terra.com.br | Arriana McLymore
Os e-commerces chineses Temu e Shein, dois dos maiores anunciantes nas redes sociais dos Estados Unidos, estão cortando significativamente seus gastos com anúncios digitais no país, segundo dados do setor, em um golpe para empresas de tecnologia como o Facebook da Meta e o YouTube. Os varejistas, que enviam produtos de baixo custo fabricados na China direto para compradores dos EUA, vinham investindo fortemente em publicidade, mirando compradores mais jovens e econômicos na mídia digital.
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1 week ago |
insideretail.us | Arriana McLymore |Tong Van |Kaycee Enerva
Chinese online marketplace Temu and fast-fashion retailer Shein, two of the biggest advertisers on US social media, are sharply cutting their US digital ad spending, industry data show, in a blow to tech companies such as Meta’s Facebook and YouTube. The online retailers, both of which ship low-priced China-made goods direct to US shoppers, had been on an ad spree until recently, targeting younger, thriftier shoppers in digital media.
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1 week ago |
insideretail.asia | Arriana McLymore |Tamera Francis |Sean Cao
Chinese online marketplace Temu and fast-fashion retailer Shein, two of the biggest advertisers on US social media, are sharply cutting their US digital ad spending, industry data show, in a blow to tech companies such as Meta’s Facebook and YouTube. The online retailers, both of which ship low-priced China-made goods direct to US shoppers, had been on an ad spree until recently, targeting younger, thriftier shoppers in digital media.
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1 week ago |
kfgo.com | Arriana McLymore
By Arriana McLymoreNEW YORK (Reuters) – Chinese online marketplace Temu and fast-fashion retailer Shein, two of the biggest advertisers on U.S. social media, are sharply cutting their U.S. digital ad spending, industry data show, in a blow to tech companies such as Meta’s Facebook and YouTube. The online retailers, both of which ship low-priced China-made goods direct to U.S. shoppers, had been on an ad spree until recently, targeting younger, thriftier shoppers in digital media.
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1 month ago |
insideretail.us | Jessica DiNapoli |Arriana McLymore
A major supplier of toys to Walmart and Target is accelerating its shift out of China as it reshapes production amid President Donald Trump’s intensifying trade war with the country.
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