Articles
-
1 week ago |
adage.com | Asa Hiken
French insurance company AXA made a three-word adjustment to its policy that could mean the difference between safety and unimaginable harm for women all over France.
-
1 week ago |
adage.com | Asa Hiken
As AI-powered search engines begin to dictate how and where brands appear online, many marketers are overlooking the one thing that could be costing them visibility: the invisible architecture of their websites.
-
1 week ago |
adage.com | Asa Hiken
Nearly two-thirds (65%) of Brazilian households use appliances over 25 years old, which consume electricity inefficiently and end up costing Brazilians 160% more on their monthly bills. Consul Appliances set out to turn this trend on its head by helping people pay for more energy-efficient machines via the very savings they generated by transitioning.
-
1 week ago |
adage.com | Asa Hiken
Key takeaways Reddit is the most cited domain in AI search tools like Perplexity and Google’s AI Overviews AI search results on brands often rely on anonymous Reddit posts, even years-old or low-traffic ones Brands' AEO strategies may include monitoring Reddit and posting via official and employee handles Brands are realizing that the unpredictable opinions of Reddit users could be the difference between being positively characterized in AI-powered search results, criticized for shortcomings,...
-
1 week ago |
adage.com | Asa Hiken
Argentine e-commerce marketplace Mercado Libre leveraged a goofy Call of Duty mini-game to generate loads of deals for consumers and significant brand engagement.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 1K
- Tweets
- 324
- DMs Open
- Yes
RT @rajat_suresh: Honored to talk about my performance on Severance here 🙏 https://t.co/NHIzu13MMo
RT @adage: “About 80% of my creator friends are done [with Web3],” said Coco, a well-known NFT artist and founding member of the digital ar…
RT @MarkFischerNY: QR codes, like the one seen in that #SuperBowl ad from Web3 gaming company Limit Break, aren't going away anytime soon,…
