Asa Hiken

New York

Technology Reporter at Ad Age

tech reporter @adage

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Articles

Google pitches AI search and video to advertisers—5 takeaways for brands

1 week ago | adage.com | Asa Hiken

Google laid out its vision Wednesday for the future of marketing in the age of AI search, in which the tech giant’s powerful large language model will determine intent from consumers’ online searches and serve them relevant ads to help brands drive sales. Google also offered a demo of its new video-generating model in Veo 3, which has already been tested by creative agency R/GA.
Why Perplexity is serving brand promos in its paid AI search platform

2 weeks ago | adage.com | Asa Hiken

Perplexity’s search results will now serve promotions for certain brands in a rewards program for paying subscribers, introducing another element of commercialization into the platform, which has also been growing an advertising business.
How Meta’s new AI app could bring advertising to highly personalized chatbots

2 weeks ago | adage.com | Asa Hiken

Through its new AI app, Meta is building an environment ripe for advertisers to deploy highly targeted advertising through personalized chatbots with access to troves of information about consumers—insights into users’ favorite content on social media to the products they’re most eager to buy.
Superside pitch deck shows how AI service builds custom models for brands

3 weeks ago | adage.com | Asa Hiken

More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t always capture a brand’s style and objects accurately.
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once | Flipboard

1 month ago | flipboard.com | Asa Hiken

NowPresident Donald Trump signed an executive order and proclamation to ease auto tariffs, but the 25 percent tariff on imported cars remains in place and a new 25% tariff on auto parts will go into effect soon. CNN’s Erin Burnett speaks with Ford CEO Jim Farley about how Trump's tariffs could impact …
Somesuch rode trust in new directors to a Palme d’Or

1 month ago | adage.com | Asa Hiken

The roster of directors that helped Somesuch secure the 2023 Palme d’Or—the most coveted award for production companies at Cannes Lions—may surprise you. Many are relatively new signees, which is a rarity in a field that tends to rely on the power of a few well-known directors, especially for high-profile work.
Division7 humanized the world’s top athletes in memorable spots

1 month ago | adage.com | Asa Hiken

Division7’s body of work in 2023 featured some big-name athletes shown in a more relatable light.
Unit9 explored mixed reality to power immersive gaming

1 month ago | adage.com | Asa Hiken

In 2023, Unit9 leaned into mixed and virtual reality as an immersive way to reach young audiences.
Erich & Kallman’s year had it all—from record revenue to Super Bowl hilarity

1 month ago | adage.com | Asa Hiken

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Influencer Tinx slams AI and its use by brands

1 month ago | adage.com | Asa Hiken

AI may be the biggest topic at Cannes Lions this year, but at least one person at the festival is not a fan—Tinx, the lifestyle and dating influencer with over a million followers on TikTok.