Asher Feldman

3 weeks ago | martechseries.com | Asher Feldman

Consumer behavior and shopping habits are constantly in flux, but if a brand is able to anticipate where and how consumers are shopping and searching, suddenly the brand can find itself more than a step ahead. Brands with a pulse on the consumer — ones that are present whenever and wherever a consumer is looking to purchase — are the ones that become competitive and stay competitive in the market. That’s the advantage of native search advertising.

Apr 8, 2024 | nbcnews.com | Asher Feldman |Phil Helsel |Greg Rosenstein |Rebecca Cohen |Jamie Knodel |Rudy Chinchilla

Updated April 8, 2024, 9:59 PM UTCBy The top-seeded Purdue will face defending champions UConn for tonight's championship title. The game starts at 9:20 p.m. ET. Purdue knocked out N.C. State to earn its seat in the final, and UConn bested Alabama after the two teams went run-for-run on Saturday night. UConn is hoping for back-to-back championship wins — and history shows it can do it. In the five other times the Huskies have made it to the title game, it has won.

Apr 7, 2024 | nbcnews.com | Rebecca Cohen |Phil Helsel |Asher Feldman |Jesse Kirsch |Brian Hamilton |Claire Cardona

Updated April 7, 2024, 5:08 PM UTCBy No. 1 seeds Iowa and South Carolina will play each other at 3 p.m. ET at Rocket Mortgage FieldHouse in Cleveland. The Hawkeyes and Caitlin Clark beat the UConn Huskies 71-69 on Friday in a nail-biting finish, and the undefeated Gamecocks beat N.C. State 78-59. Last night, the last standing men's teams battled it out on the court to try to earn their spot in the championship game on Monday, but only two prevailed.