Ashley Jimenez

Jan 11, 2025 | latinawatch.com | Ashley Jimenez

As a proud Latina, a daughter of Puerto Rico, and a lifelong New Yorker, I feel a deep sense of pride and an unwavering urge to protect the essence of my island whenever I think of it. Puerto Rico is not just a place; it’s a feeling, a rhythm, a history—the way the coquí’s song echoes through the night, the way abuelas make café with love, and the way our people carry resilience in their bones.

Jan 8, 2025 | latinawatch.com | Ashley Jimenez

Raise your hand if you remember your mamá or abuela whipping up a DIY tratamiento in the kitchen—mixing mayonnaise and eggs for silky strands or rubbing sábila (aloe vera) straight from the plant onto your scalp to calm la caspa. Winter has a way of doing the most to our hair, leaving it dry, frizzy, and prone to quebrarse. And let’s not even get started on the horquetillas (split ends) or extra shedding—it’s a struggle, verdad? The solution? Hydration.

Nov 29, 2024 | latinawatch.com | Ashley Jimenez

The holidays are the heartbeat of many Latina households, filled with music, food, and familia. But let’s be real: it’s also a season that can leave us feeling drained. Whether it’s prepping for Noche Buena with endless tamales, whipping up pasteles, perfecting your tía’s famous pernil recipe, or even trying that trending TikTok coquito hack, the pressure to get it all done can feel like too much.

Nov 18, 2024 | latinawatch.com | Ashley Jimenez

If you’ve ever wondered what it looks like to blend love, heritage, and healing into one bottle, Fito Essential Oils might just be your answer. Created by Yolanda Vasquez, LAC, this collection of essential oil blends is more than just a wellness ritual—it’s a deeply personal story of family, resilience, and the enduring power of natural remedies.

Nov 18, 2024 | latinawatch.com | Ashley Jimenez

Meet Jasmine Ruiz, the Boricua boss from the Bronx who’s brewing more than just laughs. Known for her hilarious online sketches and live comedy shows, Jasmine is adding another title to her ever-expanding résumé: founder of Moments Coffee, a brand designed to fuel your hustle and nurture your connections—all one delicious sip at a time. Moments Coffee is more than your average cup of joe. It’s an invitation to slow down, savor, and celebrate life’s little joys.