Ashley Tate

Chatham

Vice President of Content, Tier One Partners at Freelance

VP of content @TierOnePR; lover of August, standard poodles, high heels, fresh produce, France, + dresses with pockets; former Kansan.

Articles

Does Your Website Need a Refresh?

1 week ago | wearetierone.com | Ashley Tate

Like a fresh haircut, an updated wardrobe, or a new coat of paint, at some point your website needs a change to reflect who your brand is now — not who it was two years ago. As your company’s virtual front door, sales engine, recruiting platform, and thought leadership hub, your website should propel your brand forward, not be the thing holding it back. If your site has been sitting untouched for a while, there’s a good chance it’s underperforming.
Crafting Irresistible Social Media Messaging

2 weeks ago | wearetierone.com | Ashley Tate

Everyone has something they can’t resist. Maybe it’s chocolate peanut butter ice cream after a long day, a morning run to clear your head, or a Gilmore Girls binge when no one else is home. (Hey, I’m not judging!) Great social media content taps into that same craving. For brands, that means creating posts so good your audience can’t help but click, follow, share, or buy. So, how can you turn your brand’s social media content into someone’s guilty pleasure?
Creating a Stand-Out LinkedIn Profile for Thought Leaders

1 month ago | wearetierone.com | Ashley Tate

Facebook is for keeping up with your aunt’s vacation photos, Instagram is for keeping up with the Kardashians, and LinkedIn? That’s for keeping up with your career. As the go-to platform for professional connections, LinkedIn is a powerful tool for demonstrating your industry expertise. But how do you create — and maintain — a profile that establishes your (or members of your executive team’s) authority and thought leadership? These seven steps will build your credibility on LinkedIn.1.
5 Tips Writing the Perfect Quote

2 months ago | wearetierone.com | Ashley Tate

Imagine if the Swedish Chef from “The Muppets” narrated “Gossip Girl” — the result would be chaotic, garbled, and lacking the sharp commentary Kristen Bell’s voiceover delivers. Sure, it’d provide some comedic value, but it wouldn’t carry the same cutting precision the show demands or advance the narrative in a productive way. Similarly, quotes need to be purposeful and clear to achieve their desired impact. If a quote is vague or poorly placed, it can muddle the message instead of enhancing it.
Frequently Asked Questions: Bluesky

Jan 6, 2025 | wearetierone.com | Ashley Tate

Topics: Social FAQ, Social Media Has the Bluesky butterfly risen from the ashes of the Twitter bird? It would appear so, as Bluesky is the latest social media platform to gain a significant following in recent months. The platform has garnered nearly 25 million users since its launch in 2023 — with approximately 10 million joining since Election Day 2024. Why the sudden increase in popularity?
The Fediverse: Democratized Social Media in Action

Nov 13, 2024 | wearetierone.com | Ashley Tate

Topics: Social Media, Social Listening and Trend Spotting Since last week’s presidential election, the social media platform Bluesky has experienced a significant surge of users, adding more than 1 million new members. The rapid growth is part of the trend of users looking for alternatives to traditional social media networks like X and Facebook. Why the sudden interest?
How to Make Your Content Accessible

May 30, 2024 | wearetierone.com | Ashley Tate

Topics: Thought Leadership, Content From YouTube’s audio description features to TikTok implementing closed captions on all videos, digital and social platforms are increasingly adding features to become more inclusive and accessible to people with disabilities. But digital accessibility is not a trend: It’s the right thing to do. Now is the time for brands and communicators to prioritize accessible content across platforms.
Which organic social metrics are most important?

Apr 15, 2024 | wearetierone.com | Ashley Tate

Remember the days when the only social media metrics people cared about were follower count and impressions? Considering Facebook and Linkedin are both more than 20 years old, perhaps it ages me a bit to admit my familiarity with the infancy of social media. But then again, social media marketers are well-acquainted with navigating the ever-changing tides of the industry.
5 Latest AP Style Updates You Need to Know

Feb 22, 2024 | wearetierone.com | Ashley Tate

It’s 2024, and the ways we communicate both in writing and in person are ever changing. Luckily, the language professionals at who compile and edit the AP Stylebook have their finger on the pulse to ensure that the words we use are keeping pace with the ever-evolving world around us. These recent updates to AP Style will help ensure your copy is up-to-date.
Stylish, electrifying, delightful: 4 new crime fiction novels to keep you guessing

Feb 21, 2024 | theifp.ca | Ashley Tate |Jahmal Mayfield |Janice Hallett

By Ashley TateDoubleday Canada, 360 pp., $26.95 Toronto writer Ashley Tate is in full William Faulkner mode in her debut thriller: not only is the past not dead, it’s decidedly not even past.