Asia-Pacific Academy

Aug 15, 2024 | onlinelibrary.wiley.com | Sunny Sun |Rob Law |Asia-Pacific Academy |Sunghyup Sean Hyun

1 Introduction Electronic (e-) commerce has gained in popularity since the early 2000s, particularly in relation to hotel reservation (Confente and Vigolo 2018; Gilbert and Powell-Perry 2001; Salavati and Hashim 2015). In recent years, the Internet has been widely adopted in the hospitality industry to effectively communicate with consumers (DeFranco and Morosan 2017; Lim et al. 2021; Sun, Law, and Schuckert 2020).