Atalay Atasu

Oct 8, 2024 | knowledge.insead.edu | Insead Knowledge |Atalay Atasu

This episode highlights where circularity can begin and how it can end – when not done right. Sustainability is a business imperative, says Atalay Atasu, the Bianca and James Pitt Chair in Environmental Sustainability. It is an unavoidable disruption that businesses have to face due to pressures from customers, regulations and investors, not to mention the very fact that we live on a planet with finite resources.

Jul 18, 2024 | knowledge.insead.edu | Atalay Atasu |Luk Van Wassenhove

International sporting events are hardly associated with sustainability – not when organising a massive event successfully is in itself a tall order on many fronts. For the upcoming Olympics and Paralympics, we’re talking about hosting and housing 15,000 athletes and potentially 13 million spectators across 35 venues in France for a month. Against the odds, can Paris 2024 be a new model for sustainability for future games?

Jun 24, 2024 | tribunecontentagency.com | Atalay Atasu

Atalay Atasu is a professor of technology and operations management at Insead, where he holds the Bianca and James Pitt Endowed Chair in Environmental Sustainability. Luk N. Van Wassenhove is emeritus professor of technology and operations management at Insead. His major work is in sustainability and humanitarian operations. They cofounded and direct Insead’s Sustainable Business Initiative.

Jun 24, 2024 | sloanreview.mit.edu | Atalay Atasu

Carolyn Geason-Beissel/MIT SMR | Getty ImagesFor the growing number of organizations committing to decarbonization, meeting their goals can take a frustrating amount of time. The decarbonization journey is a nontraditional marathon — with a lot of ambiguity regarding the nature of the track — and many organizations struggle to identify where to start and how to scale their decarbonization efforts.

Jun 9, 2024 | knowledge.insead.edu | Atalay Atasu |Michael H. Altman |Annette Reichel

If a company manages to double the demand for its products, it will undoubtedly celebrate its outstanding performance. But when demand for a company’s products increases 10 times, there’s no time to celebrate. Instead, a supply chain shock ensues. This was the experience of Kenvue at the height of the Covid-19 pandemic in 2020, when demand for much of its range of self-care and essential health products spiked.