Athina Mallis

Sydney

Writer at So, Apparently

pop culture dependent & chronically online ~ CEO @ so apparently ~ editor @ crn australia

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Articles

8x8 GM CPaaS on the evolving market and how partners have an important role to play

5 days ago | crn.com.au | Athina Mallis

Stephen Hamill discusses how the CPaaS business uses partners. With everyone working from home during the pandemic, the CPaaS market was thriving but according to Stephen Hamill, general manager, CPaaS, 8x8 the market has changed. But with this change comes the opportunity to leverage partners to help them reach core customers. “It was easy pickings for a long while. That's changed in the sense that the industry can't get away with easy money in the way it did,” he explained.
New Riverbed APJ VP of sales on his channel plans for the year

5 days ago | crnasia.com | Athina Mallis

Paul Crighton shares how he aims to drive measurable growth and impact through their channel system. AI observability platform Riverbed has appointed Paul Crighton as its new VP sales for the APJ region, where in his new role he aims to drive measurable growth and impact through their channel system.
Qualtrics’ chief partner officer on why he loves the Australian market

6 days ago | crn.com.au | Athina Mallis

Sean Holcombe spoke to CRN Australia at the recent X4 conference in Sydney. Experience management platform Qualtrics sees Australia as a massive partner market, with a slew of opportunity that they haven’t taken advantage of yet. This is according to Sean Holcombe, chief partner officer at Qualtrics, speaking with CRN Australia at X4 Sydney, he said the country is the centre of the company’s market opportunity and growth. "To be honest, we have not yet fully captured the opportunity.
New Riverbed APJ VP of sales on his channel plans for the year

1 week ago | crn.com.au | Athina Mallis

Paul Crighton tells CRN Australia how they will deepen partner engagement. AI observability platform Riverbed has appointed Paul Crighton has its new VP sales for the APJ region, where in his new role he aims to drive measurable growth and impact through their channel system.
Atturra acquires SAP partner DalRae solutions

1 week ago | crn.com.au | Athina Mallis

Deal to help the MSP continue its expansion within the SAP ecosystem. Managed services provider Atturra has acquired SAP partner DalRae solutions in a move to help the company continue its expansion within the SAP ecosystem. Brisbane-based DalRae is an award-winning SAP partner, known for providing SAP software solutions to the Asia Pacific market.
Why Qualtrics is overhauling its partner program

1 week ago | crn.com.au | Athina Mallis

After listening to their partners, the new program is set to be launched in July. After speaking with partners and hearing their feedback, Qualtrics realised their partner program was no longer properly servicing their partners. In January this year, the experience management platform went back to square one. Sean Holcombe, chief partner officer at Qualtrics told CRN Australia at X4 in Sydney that he doesn’t believe the company did the best job in investing in their partners.
How partners are playing an important role at Asana

1 week ago | crn.com.au | Athina Mallis

Jo Gaines, head of channel APJ discusses the new partner program and how channel is playing an important role for the vendor. Workplace management platform Asana has undergone a transformation where it has gone from solely a product-led growth (PLG) company to a hybrid of PLG and sales-led, with partners playing an important role. Jo Gaines, head of channel APJ at Asana told CRN Australia about the company’s channel transformation and how the new partner program works.
How Monday.com uses its partners to evolve their product offering

1 week ago | crnasia.com | Athina Mallis

Carly Giltrap, Director of APJ partnerships, discusses the burgeoning APAC market for the company. When project management software company Monday.com releases products, it uses partner feedback to evolve their CRM and work management tools. Carly Giltrap, director APJ partnerships, Monday.com spoke to CRN Australia exclusively on the important relationship the software company has with its partners.
"Growth on the horizon”: Crayon SVP channel and strategy APAC on the cost of living impacts

1 week ago | crnasia.com | Athina Mallis

Warren Nolan discusses the trends and opportunities he is seeing in the market. As the cost of living crisis continues to impact organizations and partners alike, there may be a light at the end of the tunnel according to Crayon SVP channel and strategy APAC, Warren Nolan. Speaking to CRN Australia exclusively, Nolan explained how he has been on the road speaking to partners and customers, getting the lay of the land and he says the sentiment seems to be positive.
How Monday.com uses its partners to evolve their product offering

1 week ago | crn.com.au | Athina Mallis

Carly Giltrap, director APJ partnerships also discusses the burgeoning APAC market for the company. When project management software company Monday.com releases products, it uses partner feedback to evolve their CRM and work management tools. Carly Giltrap, director APJ partnerships, Monday.com spoke to CRN Australia exclusively on the important relationship the software company has with its partners.