Aubree Smith

Content Strategist at sproutsocial.com

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sproutsocial.com

Articles

Post Performance Report April 2025 | Sprout Social

2 months ago | sproutsocial.com | Aubree Smith

Social media conversations in the healthcare sector are full of misinformation. These brands cut through the noise and build patient trust.
Gen Z Social Media Trends & Usage | Sprout Social

Oct 22, 2024 | sproutsocial.com | Aubree Smith

Gen Z is making marketers rethink how they engage with their audiences on social. Our data explains where and how brands should show up.
Is Influencer Marketing the New PR? | Sprout Social

Oct 18, 2024 | sproutsocial.com | Aubree Smith

Influencer marketing and PR are blurring to the point they’re becoming synonymous. What does the evolving state of media mean for brands?
Social Media and Sports Marketing | Sprout Social

Oct 11, 2024 | sproutsocial.com | Aubree Smith

Brands who have capitalized on social media sports marketing are increasing their relevance while driving awareness and positive sentiment.
Influencer Marketing Brand Safety Considerations | Sprout Social

Jul 30, 2024 | sproutsocial.com | Aubree Smith

Influencer marketing brand safety continues to be a hot button for marketers. Here are steps you can take to protect your brand.
The Future of Influencer Marketing | Sprout Social

Jun 5, 2024 | sproutsocial.com | Aubree Smith

What can the past and present reveal about the future of influencer marketing? Taylor Lorenz explains where we've been and what comes next.
When to Hire an Influencer Marketing Manager | Sprout Social

May 14, 2024 | sproutsocial.com | Aubree Smith

Influencer marketing managers play an indispensable part in forming positive brand-influencer relationships that yield real business growth.
Influencer Relationships are Evolving | Sprout Social

Apr 29, 2024 | sproutsocial.com | Aubree Smith

Consumer-influencer relationships are more than a passing fad. Which means building long-term, positive partnerships with influencers is critical.
Guide to Social Media Campaigns | Sprout Social

Mar 18, 2024 | sproutsocial.com | Aubree Smith

Learn how to create impactful and successful social media campaigns from start to finish with these tips and examples.
The Case for Better Social Media Technology | Sprout Social

Feb 28, 2024 | sproutsocial.com | Aubree Smith

Social media technology empowers social professionals with customer intel that improves the customer experience and drives business forward.