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Jan 15, 2025 | 
adorama.com | Austin Jackson |Daniel Norton
Macro filmmaking just got a whole lot easier with the new DZOFILM X-tract 18-28mm full-frame macro lens, announced today. This lens maintains a fixed aperture across the focal range. Additionally, the Probe Zoom features an advanced optical design and coatings. The coating minimizes flaring and vignetting while also offering consistently excellent image quality across the whole 18-28mm lens.
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Jan 15, 2025 | 
adorama.com | Austin Jackson |Daniel Norton
Two brand new strobe lights have just been announced that will satisfy even the most demanding of photographers. Introducing the new Westcott FJ800 and Westcott FJ400 II strobes, two new flashes sure to shake up the market. These new strobes boast industry-leading recycle time in highly compact and portable bodies, leaving little to yearn for. To make things even sweeter, the two new strobes are battery-powered, offering the most shots per battery charge of any comparable light on the market.
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Jan 7, 2025 | 
adorama.com | Austin Jackson |Daniel Norton
The best time to start a YouTube channel was yesterday, but the second best time is today! Whether you aim to earn a side hustle income or want to start sharing your hobby with the world, starting a YouTube channel is a mighty endeavor. What initially may have seemed simple can quickly turn into thousands of dollars of gear you don’t know how to use. This results from not knowing how to pick what’s right for you.
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Dec 10, 2024 | 
adorama.com | Austin Jackson
Photographers are some of the most complicated people to holiday shop for, as it can take time to determine the best equipment for someone looking in from the outside. Luckily for you, you’ve come to the right place, where we’ll be covering some of the best lighting gifts for portrait and studio photographers. In this guide, we’ll cover everything from reflectors to softboxes and even some color and light shapers, the best lighting gifts for portrait photographers.
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Dec 6, 2024 | 
adorama.com | Austin Jackson |Daniel Norton
One of the industry leaders in top-notch lighting has just announced a brand-new battery-powered light. The new Profoto Pro-B3 750Ws is a battery-powered flash equipped with features to satisfy even the most demanding photographers. If you need a seriously powerful light, this is an announcement you won’t want to miss.
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Nov 19, 2024 | 
adorama.com | Austin Jackson |Daniel Norton
Today marks a monumental announcement from Sony Alpha. Sony has released two groundbreaking new products that will shake up the photo and video industry. The Sony Alpha 1 II Mirrorless Camera and the 28-70mm F2 GM lens. The Sony Alpha 1 expands on the already impressive features of the original Alpha 1. Basically known as Sony’s do-it-all camera body. When you demand the most out of your camera for both photo and video, the Alpha 1 has you covered.
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Nov 19, 2024 | 
adorama.com | Austin Jackson |Daniel Norton
SIGMA has just announced that four of its highly sought-after crop sensor lenses will be coming to Canon Mirrorless. Introducing the 16mm, 23mm, 30mm, and 56mm F1.4 DC DN Contemporary Lenses, now available for Canon RF Mount. These four lenses cover some of the most popular focal lengths. They are great for all kinds of photography. Additionally, each has a fantastic f1.4 maximum aperture that offers top-tier background blur and low-light capabilities.
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Nov 15, 2024 | 
adorama.com | Austin Jackson |Daniel Norton
The Hollyland Solidcom SE Intercom System Headsets are designed to keep your team connected at all times. This headset system can connect up to eight people simultaneously within 350m (unobstructed). The SE Intercom System provides extra-long battery life and features to give excellent clarity to your voice. These headsets promise to be the solution you need when your team needs to stay connected. Best of all, the headsets come at an affordable price and are lightweight and comfortable.
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Oct 30, 2024 | 
adorama.com | Austin Jackson |Daniel Norton
Hybrid shooters and content creators, listen up. Canon released not one, not two, or three, but four new lenses aimed directly at hybrid shooters. The four new lenses are versatile for both photo and video. They combine some of the best features commonly equipped on video lenses with some of the best features for photography to create some of the best hybrid lenses on the market for Canon mirrorless shooters.
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Oct 29, 2024 | 
adorama.com | Austin Jackson |Daniel Norton
If you’re the memory-catcher of the family, Panasonic has just announced two brand new camcorders that make capturing moments even easier and more beautiful than before. Introducing the Panasonic HC-VX3 and HC-V900, two camcorders that can both capture stunning footage. Boasting a whopping 24x optical zoom that helps you capture anything from wide-angle travel shots to the priceless look on your child’s face at their first soccer game.
