
Austin Karp
Managing Editor, Digital at Sports Business Journal
Longtime @SBJ editor/writer. Dishing out TV viewership data since 2006. Ramblin' Wreck from Georgia Tech. Don't try and convince me the end to "Lost" was good.
Articles
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1 day ago |
sportsbusinessjournal.com | Ben Fischer |Austin Karp
Attendance was down 5% and TV viewership declined by 20% in the UFL’s second regular season after the USFL-XFL merger, a tough result for a property that hoped to demonstrate momentum after a respectable 2024. In a season where the local “butts in seats” business was a stated imperative, attendance declined in seven of the league’s eight cities, including St. Louis, the league’s best market. The Battlehawks averaged 29,537 fans per game, down 14% compared to last year.
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1 week ago |
sportsbusinessjournal.com | Austin Karp
ESPN NFL reporter Kimberley A. Martin has re-signed with the company as part of a new multiyear deal. Martin, who joined ESPN in 2020, will continue to appear weekly on “Sunday NFL Countdown,” as well as shows like “Get Up,” “First Take,” “SportsCenter” and “NFL Live.” She is repped by Montag Group’s Alex Flanagan. Martin also is the co-host of ESPN’s only all-female podcast, “First Take Her Take.” Prior to ESPN, Martin had stints with Yahoo Sports, the Washington Post, Buffalo News and Newsday.
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1 week ago |
sportsbusinessjournal.com | Austin Karp
ESPN’s “Sunday Night Baseball” slate is up 9% this season after another strong audience from Dodgers-Mets over Memorial Day weekend. The game drew 1.7 million viewers, which is 11% above last season’s “SNB” average. When including Opening Day numbers, ESPN’s MLB coverage is up 16% from last season in what is likely the final year of a media rights pact between the two sides. The series finale for “Around the Horn” drew 482,000 viewers for the premiere episode on Friday in the 5pm ET window.
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1 week ago |
sportsbusinessjournal.com | Austin Karp
Prime Video drew around 2.6 million viewers for the Coca-Cola 600 on Sunday night, which marked the first NASCAR Cup Series race to ever be offered exclusively on a streaming platform. That audience is down 16% from what Fox drew for the race last year (which was cut short by rain). The 2.6 million viewers is right around what the Cup Series averages on cable TV during the season (races on FS1 or USA).
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1 week ago |
sportsbusinessjournal.com | Austin Karp
The NFL regular-season audience dropped 2% compared to the 2023 campaign after pacing in positive territory through at least half of the season. Several uncompetitive matchups in marquis windows didn’t help matters. But beyond the topline numbers, a look at the age distribution among the rights holders shows why the NFL continues to eye digitally native streaming platforms like Prime Video and now Netflix for its games (both now and into the future).
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Curious to see if the NBA moves this event back to the Conference Finals, where it was for many, many years. Last 2 years, way fewer eyeballs being around the Conference Semifinals

NBA Draft Lottery this year looks like it had its lowest audience since 2006 ESPN just under 1.9 million viewers on Monday night, short of the 2 million on ABC on a Sunday afternoon last year (both before a Knicks Game 4) Had not dipped below 2 million since 1.6 million in 2006

And I just got used to calling it Max!

NBA Draft Lottery this year looks like it had its lowest audience since 2006 ESPN just under 1.9 million viewers on Monday night, short of the 2 million on ABC on a Sunday afternoon last year (both before a Knicks Game 4) Had not dipped below 2 million since 1.6 million in 2006