Avril Mair

London

Fashion, Watches and Jewellery Director at Harper's Bazaar (UK)

Fashion, Watches and Jewellery Director at ELLE (UK)

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Articles

Six takeaways from Milan Fashion Week

1 month ago | msn.com | Avril Mair

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
Six takeaways from Milan Fashion Week

1 month ago | harpersbazaar.com | Avril Mair

This was a Milan Fashion Week that perfectly summed up the industry’s current state of chaos. Two big brands without creative directors – Gucci and Fendi, more on which later – and another, Jil Sander, who lost theirs immediately after their presentation. The front rows were full of gossip, rumour and speculation – so much change is destabilising for everyone. Presumably fashion’s game of musical chairs will conclude once Paris closes in a little over a week’s time.
Five takeaways from New York Fashion Week

2 months ago | harpersbazaar.com | Avril Mair

It was always going to be an odd, slight off kilter New York Fashion Week. With the threat of an imminent snowstorm, ongoing US political turbulence and the absence of some big names – Ralph Lauren, Tommy Hilfiger, Proenza Schouler – not to mention general chaos within the wider fashion industry (four big houses are currently without creative directors), the AW25 shows closed last week with Business of Fashion asking whether it was time to cut February from the New York schedule entirely.
Chanel transports the fashion crowd to Hangzhou for métiers d'art 2025

Dec 5, 2024 | msn.com | Avril Mair

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
Chanel transports the fashion crowd to Hangzhou for métiers d'art 2025

Dec 5, 2024 | harpersbazaar.com | Avril Mair

As you enter Coco Chanel’s perfectly preserved apartment at rue Cambon, one of the first things you see is a lacquered 19th Century Coromandel screen, inlaid with mother of pearl, depicting the pagodas and pines of West Lake in Hangzhou.
Louis Vuitton's Francesca Amfitheatrof is our Designer of the Year

Nov 12, 2024 | msn.com | Avril Mair

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
Louis Vuitton designer Francesca Amfitheatrof interview and photoshoot

Nov 12, 2024 | harpersbazaar.com | Avril Mair

Francesca Amfitheatrof is a disruptor. In just six years as the artistic director for watches and jewellery at Louis Vuitton, she has caused a seismic shift in this most rarified sector of the luxury market, sending shockwaves across Place Vendôme and throughout the heart of Paris. With an almost careless insouciance, the 56-year-old designer has turned centuries of tradition on its head, changing the way we buy and wear jewellery.
Five ageless trends to try now from New York Fashion Week

Sep 12, 2024 | telegraph.co.uk | Avril Mair

Change of heart: Anna Wintour reportedly once didn’t hire someone on the basis that they wore polka dots to the interview, but she gave the pattern a second chance while in Brooklyn on Sunday Credit: Getty Power dressing was much in mind at New York Fashion Week, which closed on Wednesday, following the first presidential debate between Kamala Harris and Donald Trump the night before. “Is the election the new red carpet?” asked the designer Michael Kors at a preview the day before his show;...
Five ageless trends to try now from New York Fashion Week

Sep 12, 2024 | msn.com | Avril Mair

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
Why designers are changing their tune – and making glamorous clothes more practical

Feb 15, 2024 | telegraph.co.uk | Avril Mair

Models walk the runway in new, 'practical' looks at New York Fashion Week, 2024 Credit: Getty Elevating the ordinary was the unofficial theme of New York Fashion Week, which closed on Wednesday.