Avril Mair

London

Fashion, Watches and Jewellery Director at Harper's Bazaar (UK)

Fashion, Watches and Jewellery Director at ELLE (UK)

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Articles

Romance and mythology intertwined at Dior's cruise and couture show in Rome

1 week ago | harpersbazaar.com | Avril Mair

Maria Grazia Chiuri’s cruise collection was a heartfelt love letter to Rome. Born and raised in the city, which she still sees as home, this was her first Dior show there, presented last night in the formal gardens of the spectacular villa Albani Torlonia. Alongside 49 ready to wear looks were 31 haute couture gowns, her AW25 collection, which would more usually be shown in Paris next month.
Louis Vuitton took a historical high fashion field trip for its medieval 2026 cruise collection

2 weeks ago | harpersbazaar.com | Avril Mair

1 Courtesy of Louis Vuitton 2 Courtesy of Louis Vuitton 3 Courtesy of Louis Vuitton 4 Courtesy of Louis Vuitton 5 Courtesy of Louis Vuitton 6 Courtesy of Louis Vuitton 7 Courtesy of Louis Vuitton 8 Courtesy of Louis Vuitton 9 Courtesy of Louis Vuitton 10 Courtesy of Louis Vuitton 11 Courtesy of Louis Vuitton 12 Courtesy of Louis Vuitton 13 Courtesy of Louis Vuitton 14 Courtesy of Louis Vuitton 15 Courtesy of Louis Vuitton 16 Front row - Cate Blanchett Antoine Flament//Getty Images 17 Front...
Gucci goes back to its roots with a reflective cruise show in Florence

3 weeks ago | harpersbazaar.com | Avril Mair

1Alessandro Levati//Getty Images2Alessandro Levati//Getty Images3Alessandro Levati//Getty Images4Alessandro Levati//Getty Images5Alessandro Levati//Getty Images6Alessandro Levati//Getty Images7Alessandro Levati//Getty Images8Alessandro Levati//Getty Images9Alessandro Levati//Getty Images10Alessandro Levati//Getty Images11Alessandro Levati//Getty Images12Alessandro Levati//Getty Images13Alessandro Levati//Getty Images14Alessandro Levati//Getty Images15Alessandro Levati//Getty Images
Gucci goes back to its roots with a reflective cruise show in Florence

3 weeks ago | ca.style.yahoo.com | Avril Mair

Gucci is preparing for a reset. In July, new creative director Demna Gvasalia – formerly of Balenciaga – will take up his role. Rumour is that he may debut in September, though the house officially says February. In the meantime… business as usual? Not quite. Last night Gucci presented their cruise collection in Florence, where the brand was founded in 1921, with a show in their archive space.
Gucci goes back to its roots with a reflective cruise show in Florence

3 weeks ago | nz.news.yahoo.com | Avril Mair

Gucci is preparing for a reset. In July, new creative director Demna Gvasalia – formerly of Balenciaga – will take up his role. Rumour is that he may debut in September, though the house officially says February. In the meantime… business as usual? Not quite. Last night Gucci presented their cruise collection in Florence, where the brand was founded in 1921, with a show in their archive space.
Six takeaways from Milan Fashion Week

Mar 4, 2025 | msn.com | Avril Mair

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
Six takeaways from Milan Fashion Week

Mar 4, 2025 | harpersbazaar.com | Avril Mair

This was a Milan Fashion Week that perfectly summed up the industry’s current state of chaos. Two big brands without creative directors – Gucci and Fendi, more on which later – and another, Jil Sander, who lost theirs immediately after their presentation. The front rows were full of gossip, rumour and speculation – so much change is destabilising for everyone. Presumably fashion’s game of musical chairs will conclude once Paris closes in a little over a week’s time.
Five takeaways from New York Fashion Week

Feb 17, 2025 | harpersbazaar.com | Avril Mair

It was always going to be an odd, slight off kilter New York Fashion Week. With the threat of an imminent snowstorm, ongoing US political turbulence and the absence of some big names – Ralph Lauren, Tommy Hilfiger, Proenza Schouler – not to mention general chaos within the wider fashion industry (four big houses are currently without creative directors), the AW25 shows closed last week with Business of Fashion asking whether it was time to cut February from the New York schedule entirely.
Chanel transports the fashion crowd to Hangzhou for métiers d'art 2025

Dec 5, 2024 | msn.com | Avril Mair

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
Chanel transports the fashion crowd to Hangzhou for métiers d'art 2025

Dec 5, 2024 | harpersbazaar.com | Avril Mair

As you enter Coco Chanel’s perfectly preserved apartment at rue Cambon, one of the first things you see is a lacquered 19th Century Coromandel screen, inlaid with mother of pearl, depicting the pagodas and pines of West Lake in Hangzhou.