Barbara Czarnecka

Jan 15, 2025 | journals.plos.org | Katherine E. Baxter |Liverpool Hope |Barbara Czarnecka

The sample of influencers included ten British motherhood influencers. For the purposes of data analysis, we anonymised the influencers assigning them numbers from 1 to 10. Table 2 presents the characteristics of a sample. As this is an exploratory study, the small sample size is justified as the aim is not to make causal inferences and/or generalizations but to explore sharing behaviour and privacy-related opinions.