Barbara Roche

Chicago

Owner and Publisher at Reel 360

Owner and Publisher at ReelChicago

Owner/Publisher https://t.co/zJ2y7FAojI & https://t.co/iOTNHCIFah Screenwriter, Producer

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Articles

REEL WOMEN Celebrates: Susan Betteridge, CCO

2 days ago | reelchicago.com | Barbara Roche

Susan Betteridge is the Chief Creative Officer and a founding Partner at Dame Creative, a female-led advertising agency she helped launch in early 2020. Since its inception, Dame has weathered a pandemic, a rebrand, leadership transitions, and today, five years in—is hitting its stride with new business wins and industry accolades.
1986 Studios supercharges Post Production with new hires

2 days ago | reelchicago.com | Barbara Roche

1986 Studios, the in-house production engine of acclaimed creative agency Highdive, is leveling up its capabilities in a major way. With the addition of three heavyweight hires in editorial and visual effects, the studio is signaling a bold commitment to delivering world-class, end-to-end production at scale.
The Visionworks difference: making eyecare simple, not extreme

2 days ago | reelchicago.com | Barbara Roche

Leo Chicago has rolled out a fresh and witty new campaign for Visionworks, reframing how we think about eye care—not by taking it to the extremes, but by simplifying it. Part of Visionworks’ ongoing “On a Mission” platform, the campaign features the brand’s fictional eye care expert Dr. Iris, guiding consumers through what should be a straightforward, stress-free process.
Danny Trejo gets soft-really soft-in New Huggies campaign

3 days ago | reelchicago.com | Barbara Roche

You know Danny Trejo as the tattooed, machete-wielding tough guy who doesn’t flinch in a firefight. But in a hilarious new ad from Leo Chicago for Huggies, the Hollywood hardman trades grit for giggles—and cuddles up to a pack of lambs. The spot, promoting Huggies’ new and improved Snug & Dry diapers, leans into Trejo’s famously rugged persona only to completely upend it. The setup? A baby’s first birthday party.
Chicago is the unseen co-star of Ryan Coogler's Sinners

3 days ago | reelchicago.com | Barbara Roche

Ryan Coogler’s Sinners has made a significant impact at the box office, debuting with $45.6 million domestically and $63.5 million worldwide during its Easter weekend release. This performance marks the highest opening for an original film since the pandemic era, surpassing expectations and dethroning A Minecraft Movie from the top spot.
Master Lock rebrands and drops first campaign in decades

3 days ago | reelchicago.com | Barbara Roche

For the first time in decades, Master Lock is redefining its brand identity — and it’s doing so with longtime creative agency partner Laughlin Constable. The launch of a bold new campaign and refreshed visual identity signals a pivotal evolution for the iconic brand, known globally for its padlocks, safes, and security solutions.
AICP's Meet.Drink.Talk. was a night of connection and celebration

1 week ago | reelchicago.com | Barbara Roche

Tunnel Chicago buzzed with energy Wednesday night as AICP Midwest hosted its annual Meet.Drink.Talk. event, drawing a vibrant crowd of advertising agency producers, creatives, and industry professionals from across the Midwest. The gathering, held from 5:30 to 8:30 PM at 151 W.
Governor Pritzker announces $653m in Illinois 2024 production spend

1 week ago | reelchicago.com | Barbara Roche

While cities like Atlanta, New York, Manitoba, New Orleans, and even the UK continue to siphon off large-scale productions from Hollywood, Illinois is proving it can compete—and win. Governor JB Pritzker today announced that film production expenditures in Illinois reached $653 million in 2024, the second-highest total in state history, generating an estimated $351 million in wages and 18,200 hires across the industry (excluding extras).
Goody’s hacks pain at Mile 20 with Smile 20 AI Activation from FCB

1 week ago | reelchicago.com | Barbara Roche

Every marathoner dreads Mile 20. It’s where energy levels flatline, legs turn to lead, and the mental battle begins. Known as “hitting the wall,” it’s the point when sheer willpower becomes the only fuel left in the tank. For runners in this year’s Knoxville Marathon, however, Mile 20 came with a surprise boost—no gels, electrolytes or painkillers necessary.
Oscar nom Sara Nesson directs Poise, a film supporting women in menopause

1 week ago | reelchicago.com | Barbara Roche

Poise, the leading brand for light bladder leak protection, is taking on a critical gap in women’s healthcare with a new initiative focused on supporting perimenopausal and menopausal women living in America’s rural health deserts. At the heart of the campaign is a powerful new documentary and a forward-thinking scientific exploration that could change the way women access essential health insights—from the comfort of their own home.