Barie Carmichael

Jun 20, 2024 | devicedaily.com | Barie Carmichael |Blake Cadwell

Boomers are defying age norms and you are losing out Marketers and business leaders need to catch up with this generation’s buying power and savvy. BY Barie Carmichael and Blake CadwellA new market opportunity is taking center stage in the American economy: seniors.

May 23, 2024 | fastcompany.com | Barie Carmichael

Sixty-three percent of marketing leaders intend to invest in generative AI (Gen AI) in the next two years. But, while the technology has the promise to be transformative, incorporating it has challenges. Here are five questions every marketing leader needs to ask before implementing Gen AI for the technology to be effective. How good is your organization’s current data? Gen AI tools that build on your data will only be as good as your data.

May 2, 2024 | fastcompany.com | Barie Carmichael

A new market opportunity is taking center stage in the American economy: seniors. They’re not just an expanding proportion of the U.S. population; they’re redefining “retirement.” Rather than winding down post-65, they are a growing share of the U.S. labor force, active consumers, and digital users with spending power in today’s economy.

May 2, 2024 | flipboard.com | Barie Carmichael

This man turned thermostats into a $3 billion business. Can he do the same for food waste? Inside a gadget-filled lab at an office outside San Francisco, there’s a refrigerator packed with clear Ziploc bags of rotting food. It’s an extreme version of the experience almost everybody’s had of opening their fridge to discover mold forming on a very leftover meal or a bag of spinach that’s …

Jul 27, 2023 | fastcompany.com | Barie Carmichael

By Barie Carmichael and David Sánchez Carmona3 minute ReadToo often, human conversations on using AI drift into a choice: technology or people. Or even more flawed, a choice between tech-savvy, next-generation employees versus senior executives, sometimes seen as curious but clueless. Both are wrong. The best solution is both/and, not either/or.