Barry Schwartz

2 days ago | seroundtable.com | Barry Schwartz

Barry Schwartz / Executive Editor Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry.

2 days ago | seroundtable.com | Barry Schwartz

Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We are also seeing Google replace the I'm Feeling Lucky button with an AI Mode button. We've seen Google test AI Mode promotions with banners in the search results but now Google is placing large buttons in the search bar to get people to use AI Mode.

2 days ago | seroundtable.com | Barry Schwartz

Google seems to be on the verge of rolling out AI Overviews in within Google Search in more countries and regions. We are seeing signs of Google testing AI Overviews in the wild in Turkey, Sweden and the Netherlands. This is a week or so before Google's big conference, Google I/O. We saw Google testing expanding AI Overviews to more EU regions weeks before it officially rolled out and I suspect we are going to see an expansion to even more regions soon.

3 days ago | seroundtable.com | Barry Schwartz

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the Google Ads Liaison, responded with confirmation. Brad said "I'm looking at an ad group with over 3,000 impressions and a 107% CTR.

3 days ago | seroundtable.com | Barry Schwartz

Google is testing a new recipe search feature that seems to be powered by AI Overviews, it also seems to be a Search Labs feature. This allows you to see recipe ideas, then filter by recipe replacements, ingredients, in this carousel format style. This was spotted by Damien who posted a video of it in action on X - I cropped it down to a snippet of the video in this GIF below:Here is a static image of it as well:Here is the full video:And this AI Overview feature, is it new?