Beatriz Maia

Jul 15, 2024 | mondaq.com | Rodrigo Vivarelli Leal |Diego Semeraro |Beatriz Maia |Cristiane Manzueto

The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially supporting the official event, which may be sports, music, technology, or any other event. It is an illegal practice in Brazil to capitalize on the popularity of any given major event without bearing the costs associated with its official sponsorship.

May 17, 2023 | aracajuagoranoticias.com.br | Beatriz Maia

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