Belisa Silva

1 month ago | cew.org | Belisa Silva

The “Soul” Effect: Cynthia Sakai’s Unique Selling Proposition Join CEW for unlimited access to articles, industry reports, and more. Benefits include: Invitations to members-only industry events Connect with 9,000+ industry contacts globally CEW Beauty News & proprietary trend reports Exclusive networking opportunities Already a CEW Member? Log In Want to keep your creativity & career growing?

Oct 14, 2024 | cew.org | Belisa Silva

I was born in Jackson Heights, Queens, which, if you’re Colombian, you know that’s Ellis Island for our people. Spanish was my first language, it’s all we spoke at home. I learned English by watching “Sesame Street.”My father was a civil engineer who earned his master’s degree at Columbia University. I remember him working all day and then driving a taxi at night during difficult times to make ends meet. He would tell me, “Mija, the only thing I can leave you is an education.

Oct 8, 2024 | cew.org | Belisa Silva

It was a genuine love for beauty and fashion magazines that took Melissa Guy from her first job to the corner office, and it all started with a simple idea: manifesting her goals. Melissa’s first order of business? Working at her favorite childhood fashion magazine, Cosmopolitan. (Spoiler alert: she not only worked there, but also helped spearhead the launch of Cosmo for Latinas, a successful offshoot of the famed title aimed at engaging Hispanic readers).

Apr 15, 2024 | cew.org | Belisa Silva

Empowered by frustration with negativity in the world, customers are increasingly seeking out “kind” brands that embody the values they believe in, the causes they will fight for, and the impact they want to make. Brands that are kind give back, yes, but it’s more than that. Kindness is personal. It’s about having a brand mission that is inherently and authentically empathetic. It’s about making customers feel seen and supported in a way that is heartfelt rather than marketing driven.

Feb 26, 2024 | cew.org | Belisa Silva

There’s a new law in town and it means good things for diversity and inclusion in the world of hair care. Signed by New York State Governor, Kathy Hochul, on November 17, 2023, Bill S6528A requires cosmetology schools throughout the state to educate and train students on all hair types and textures. Previously, curly hair training had to be sought out separately from core curriculums.