Ben Atkinson, HotNewHipHop Journalist Profile

Articles

Air Jordan 1 Low “Muslin/Royal Tint” Brings Subtle Glow

4 days ago | hotnewhiphop.com | Ben Atkinson

The women’s Air Jordan 1 Low in the “Muslin Royal Tint” colorway brings subtle shine to a classic silhouette. This pair leans into understated elegance, blending soft neutrals with a touch of shimmer. While the High stole the spotlight early on, the Low has carved its own path over the decades. It’s now a staple in everyday sneaker rotations, known for its versatility and clean profile. And with more women’s exclusives surfacing, Jordan Brand continues expanding its reach beyond just performance.
Sail Meets Neon On This Air Jordan 1 Low MM V3

5 days ago | hotnewhiphop.com | Ben Atkinson

The luminous green detailing hits with just the right amount of pop, while the neutral base keeps it grounded. The Jordan 1 Low has evolved from a performance basketball shoe to a lifestyle staple. What started on the hardwood with MJ has become a canvas for reinterpretation, especially with women’s exclusives like this. The V3 version in particular pushes the envelope further with exposed edges, layered textures, and a modern vibe. It’s less about retro and more about remixing.
Leaked Images Surface Of The Air Jordan 40

5 days ago | hotnewhiphop.com | Ben Atkinson

The Air Jordan 40 White Black offers a clean, stripped-back design that feels futuristic but still grounded in performance. Jordan Brand hits the milestone 40th signature sneaker with a silhouette that looks ready for both court domination and lifestyle crossover. ZoomX cushioning peeks out on the midsole, signaling a serious shift in how the line is engineered going forward. While the Air Jordan 39 leaned into lightweight tech and subtle storytelling, the AJ40 seems to reset the vibe.
Air Jordan 1 Low TD Cleat "Shattered Backboard" Turns Up Heat

5 days ago | hotnewhiphop.com | Ben Atkinson

The Air Jordan 1 Low TD Cleat “Shattered Backboard” blends iconic court heritage with modern football performance. Inspired by the legendary colorway that pays homage to Michael Jordan’s backboard-shattering dunk in Italy back in 1985. This cleat transforms that legacy into something built for speed and grip. Jordan Brand continues to find creative ways to bridge its basketball roots with today’s athletes across sports.
The Air Jordan 1 Low OG "Chicago" Is Back And Looking Clean

5 days ago | hotnewhiphop.com | Ben Atkinson

The "Chicago" colorway became instantly recognizable on court and in culture. Decades later, it still hits hard. The low-top version offers a more casual, everyday alternative, but keeps the same design DNA. With its heritage feel and clean lines, the AJ1 Low OG continues to thrive in today’s rotation of retro reissues. Recent years have seen Jordan Brand double down on bringing back original builds with care, and this pair follows that trend.
Jordan Brand Revives The Air Jordan 10 "Steel"

5 days ago | hotnewhiphop.com | Ben Atkinson

Designed by Tinker Hatfield, the AJ10 was originally created during MJ’s first retirement, but it still carries the weight of his legacy on and off the court. What sets this model apart is the simplicity in its construction. The AJ10 skips flash for function, delivering a smooth ride thanks to full-length Air cushioning and a flexible build. It wasn’t the most worn model by Jordan himself, but it still holds weight in the overall Jordan timeline.
Jordan Zion 4 Noah Brings "Family Ties"

6 days ago | hotnewhiphop.com | Ben Atkinson

The Jordan Zion 4 “Noah” stands out with a bold mix of colors and a backstory that’s just as bright. Inspired by a drawing from Zion Williamson’s younger brother, Noah, this version of his fourth signature shoe leans into playfulness and heart. The design channels Noah’s imagination, using his rainbow-colored sketch as the blueprint.
New Photos Of Upcoming Air Jordan 4 “Black Cat”

6 days ago | hotnewhiphop.com | Ben Atkinson

From the matte black midsole to the tonal mesh and nubuck upper, it’s a clean, no-frills approach that leans into attitude. It’s simple, but far from boring. Originally released in 2006 and later revived in 2020, the “Black Cat” has built a reputation as one of the most wearable colorways in the Jordan 4 lineup. Named after one of Michael Jordan’s many nicknames, the shoe plays into the predator-like energy he brought to the court.
Bold Colors Hit The Nike Air Max 1 “Batman”

6 days ago | hotnewhiphop.com | Ben Atkinson

It’s not an official collab, but the cues are hard to miss, and the execution is clean. Originally released in 1987, the Air Max 1 is one of Nike’s most important silhouettes. Designed by Tinker Hatfield, it was the first to feature visible Air cushioning. Since then, the model has become a canvas for bold color stories, retros, and themed drops. It’s rooted in performance but loved for lifestyle. That flexibility has kept it relevant for decades. This upcoming pair keeps things simple but sharp.
Air Jordan 3 “Pure Money” Receives Official Images

6 days ago | hotnewhiphop.com | Ben Atkinson

The Air Jordan 3 “Pure Money” is making a comeback in July, and official images confirm it’s every bit as clean as fans hoped. The colorway sticks to its minimal roots, dressing the Tinker Hatfield-designed classic in crisp white leather with soft grey and chrome accents. First seen back in 2007, the “Pure Money” name speaks for itself, it’s icy, pristine, and sharp enough to work in just about any rotation. Jordan 3s hold a special place in sneaker history.