Ben Bishop

2 months ago | lowecom.com | Ben Bishop

Key takeaways:Test your tax content by asking whether it’s timely, applied and connected to what your audience already knows about youYou can apply this way of thinking even when much is uncertainLook for opportunities to preview change then be quick to comment on it when it transpiresThere’s so much happening in government right now that even something as big as the renewal or sunsetting of the 2017 tax cuts isn’t getting a ton of attention.

Jan 13, 2025 | lowecom.com | Ben Bishop

When you write content for clients and prospects, it’s tempting to sell more aggressively than might be expected in an educational piece. There’s an implicit contract between you and your readers, and if you include slick-sheet language in, say, a blog post or white paper, you’ll undermine your purpose. High-quality educational content engages clients, helping them understand your products and services or solve problems.

Jan 13, 2025 | lowecom.com | Ben Bishop

Is a fund anniversary or asset level milestone newsworthy? Often it is. More than just a self-serving update from the home office, sharing milestone accomplishments can provide information that audiences—firm gatekeepers, analysts, financial advisors, investors, institutional investors, consultants—care about and are waiting to hear. Sharing related dataHere’s an ETF marketing example of how a milestone is noted to great effect.

Jul 31, 2024 | lowecom.com | Ben Bishop |Jody Lowe

Whether you talk to the media weekly or once in a blue moon, you should have a trio of top-level messages on replay. Lowe Group public relations and content services clients are well aware of message triangles. Crafting and shaping these core media messages for our investment firm clients has been a foundation of our work since 2003. Why? In the incredibly fast-moving investment world, people are inundated with information.

Sep 9, 2023 | icollector.com | Ben Bishop |Kevin Eastman

This will be a Two Day online Auction with Day One Selling Silver Age to Modern Comics. This Collection is over 10,000 Comics. Day Two will be Breweriana, Vintage Table Top & Floor Model Microphones, small furniture with a lot of Collectibles.