Ben Kay's profile photo

Ben Kay

England

Freelance Pundit, Commentator and Columnist at Freelance

Ex rugby player with occasional catching problem! Scored winning drop goal in 03 RWC final! Now Commentator and living in ad world! instagram - benkayrugby

Featured in: Favicon dailymail.co.uk Favicon thetimes.co.uk Favicon thedrum.com Favicon campaignlive.co.uk Favicon creativereview.co.uk Favicon relevantmagazine.com Favicon rugbypass.com Favicon versus.uk.com Favicon mediacatmagazine.co.uk Favicon voicemag.uk

Articles

  • Are we witnessing the return of the inventive TV ad?

    1 week ago | creativereview.co.uk | Ben Kay

    There has been a flurry of recent commercials that demonstrate that creativity in TV ads seems to be returning. Though they all have a noughties vibe too … why, asks Ben Kay As Mark Twain once said, history doesn’t repeat itself, but it often rhymes. With that in mind, I believe advertising is currently in a rhyming couplet with the mid-2000s.

  • AI's power play, and it's impact on our world

    1 month ago | magazine.shots.net | Ben Kay

    If you’re unfortunate enough to spend as much time on LinkedIn as I do, you’ll have seen a lot of posts about the current capabilities of AI. Whether it’s the AI Coke ad of last year or the current mashups of Interstellar and Studio Ghibli, there’s always someone (I suspect they are mainly plants, or bots from the AI companies) who can’t contain their excitement at what AI can do for $500 or thereabouts.

  • Are advertising clients better off today than in the past?

    2 months ago | creativereview.co.uk | Ben Kay

    The churn of the advertising industry has been brutal for creative agencies in recent years. But, asks Ben Kay, has it resulted in something better for clients? I often think back to an anecdote I once heard about the legendary ad agency CDP in its 1970s heyday. They were pitching for some packaged food brand that was based on a farm.

  • UNIT 2: Part C&D - Final Read -Through of Tempest. First Plans for Film/Script Ideas

    2 months ago | voicemag.uk | Ben Kay

    My final project for Unit 2  will be a one boy show, rework of Shakespeare's play the Tempest, using all the skills learnt in my online Young Academy Film Course. In the course there was a section on the history of film and types of films. This included a screening of Charlie Chaplin silent film, called The Kid. I decided this would be the best way to approach my own film. To make it silent and create more of a drama using movements, gestures and props to recreate my version.

  • Unit 2 : Part C & D - Editing in my Punch Sound

    Feb 11, 2025 | voicemag.uk | Ben Kay

    Having filmed my fight scene, recorded the sound effect, now this bit was editing in the sound to make sure it fitted into the scene at the right time. Continuing to learn from my course with Young Film Academy, I took the fight scene I filmed with 2 actors and edited in my punch sound effect. You then have to find the exact right place in the scene to add the effect itself. It was fiddly doing the editing on a phone and next time I will use a bigger tablet to make it easier.

Contact details

Emails

[email protected]

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

X (formerly Twitter)

Followers
63K
Tweets
582
DMs Open
No
Ben Kay
Ben Kay @BenKay5
11 May 25

Legend

Provence Rugby ⚫️🏉
Provence Rugby ⚫️🏉 @ProvenceRugby

Merci @jimmygopps 🙏🖤 En fin de saison il nous quittera ! Une carrière unique. Mais surtout, un homme exemplaire, d’une gentillesse rare ! https://t.co/NaLkfez4zr

Ben Kay
Ben Kay @BenKay5
10 May 25

RT @rugbyontnt: TNT Sports will continue to be the home of @premrugby and @ThePWR for the next few years 🙌 https://t.co/bdBY2bYq4f

Ben Kay
Ben Kay @BenKay5
10 May 25

RT @ThePWR: Your weekend plans for the next four years sorted 🤝 The PWR have agreed a new four-year deal with TNT Sports 🤩 Look out for m…