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Ben Kay

England

Freelance Pundit, Commentator and Columnist at Freelance

Ex rugby player with occasional catching problem! Scored winning drop goal in 03 RWC final! Now Commentator and living in ad world! instagram - benkayrugby

Articles

  • 3 weeks ago | voicemag.uk | Ben Kay

    With the help of my Mum and Dad we sat down to decide which family and closest friends to invite to the screening. We invited 20 people all together and decided that Sunday would be a good day, as alot of people can be at home then. We also thought it wouldn't be good to schedule the screening too early and chose 11am. on Sunday 8 June. With the help of my mum we set up a Zoom meeting and sent it out with the request and the following request for a review.

  • 3 weeks ago | voicemag.uk | Ben Kay

    I took a long time editing the final film, over several days as we had to select music, write the titles and put all the shots together in the right place. I found this quite frustrating as the software sometimes didn't do what it was supposed to, but it was better than the editing software we used for the 3 shot film. I also had to spend ages finding the right music and the search facility wasn't great.

  • 1 month ago | creativereview.co.uk | Ben Kay

    There has been a flurry of recent commercials that demonstrate that creativity in TV ads seems to be returning. Though they all have a noughties vibe too … why, asks Ben Kay As Mark Twain once said, history doesn’t repeat itself, but it often rhymes. With that in mind, I believe advertising is currently in a rhyming couplet with the mid-2000s.

  • 2 months ago | magazine.shots.net | Ben Kay

    If you’re unfortunate enough to spend as much time on LinkedIn as I do, you’ll have seen a lot of posts about the current capabilities of AI. Whether it’s the AI Coke ad of last year or the current mashups of Interstellar and Studio Ghibli, there’s always someone (I suspect they are mainly plants, or bots from the AI companies) who can’t contain their excitement at what AI can do for $500 or thereabouts.

  • Mar 26, 2025 | creativereview.co.uk | Ben Kay

    The churn of the advertising industry has been brutal for creative agencies in recent years. But, asks Ben Kay, has it resulted in something better for clients? I often think back to an anecdote I once heard about the legendary ad agency CDP in its 1970s heyday. They were pitching for some packaged food brand that was based on a farm.

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Ben Kay
Ben Kay @BenKay5
25 Jun 25

RT @RestartRugby: Life changed for Taylor Gough after a devastating injury. Now, he’s representing GB in para-canoeing and aiming for LA 2…

Ben Kay
Ben Kay @BenKay5
13 Jun 25

unbelievable dedication from taylor to get to this point - let’s give him the proverbial little nudge he needs realise his dream @LeicesterTigers @Hambofoundation

Restart
Restart @RestartRugby

We’ve launched a Crowdfunder to support Taylor Gough's Paralympic dream! Taylor was honoured with the RPA Blyth Spirit Award last week—now he’s training with GB Team Paracanoe after a life-changing rugby injury in 2020. Support his journey 👉https://t.co/ADchlNim4F https://t.co/0TqoJhEmGw

Ben Kay
Ben Kay @BenKay5
10 Jun 25

join us at the me and @GoodBadRugby at @NevillHoltFest on Monday 16th june https://t.co/QZSdC8Uvx8 https://t.co/HQI9XKKno2