Ben Scothern

1 month ago | rkh.co.uk | Ben Scothern

I write copy in all its forms for our clients and for our agency. Whether it’s web copy, ad copy, social media posts or physical media like leaflets and brochures, I’m responsible for the written word here at RKH. I also proofread and edit content written by my RKH colleagues to make sure it ticks every box, from broader requirements like spelling and grammar to project-specific factors like tone of voice, brevity, and information.

Oct 19, 2023 | rkh.co.uk | Ben Scothern

20th October 2023  |  Like any profession, there are a few misconceptions about being a copywriter. At the very root of this is ‘what even is a copywriter?’, but that’s not really a misconception. If you’re a little confused about what a copywriter does, or even if you know exactly what one is, I thought it’d be useful to clear up some common misunderstandings. This is true.

Aug 22, 2023 | rkh.co.uk | Ben Scothern

Whatever type of project you’re working on, a good brief is the starting point for a good piece of work. When it comes to copywriting, whoever is responsible for briefing the work can help a copywriter hit the ground running. Luckily for me, quality briefs come as standard at RKH, but if you’re looking for some tips on how to make yours better, or if you're starting from scratch, then I’ve got a few bits of advice.

Jul 20, 2023 | rkh.co.uk | Ben Scothern

'The rise of #vanlife' by Ben ScothernHuman versionStylised as a hashtag but a real, worldwide phenomenon, #vanlife is similar to the lifestyle of a nomad, in a van fitted with home comforts of varying levels of luxury. Some simply have a bed and a small cooking station, but the biggest budgets (and the biggest vans) can incorporate showers, kitchens, TVs and more for a real sense of home away from home. How did it start?