Ben Shepardson

Key West

SEO & Content Manager at @nostop_content

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Articles

Jooble: The Key that Unlocks Your Dream Real Estate Career

Dec 22, 2023 | realtybiznews.com | Ben Shepardson

Are you passionate about turning bricks and mortar into dreams come true? Do you envision yourself navigating the dynamic world of real estate, helping people find their perfect havens? If so, your journey begins with Jooble.com, the job search platform poised to be your compass in the exciting labyrinth of real estate careers. Forget the days of scouring endless job boards and chasing leads through foggy channels.
Omnichannel Marketing for Real Estate Professionals: A Comprehensive Guide

Dec 5, 2023 | realtybiznews.com | Ben Shepardson

In today's dynamic real estate market, where buyers and sellers are increasingly connected through multiple channels, omnichannel marketing has become an indispensable strategy for success. Omnichannel marketing involves creating a seamless user experience across all touchpoints, ensuring that potential clients receive consistent messaging and branding throughout their journey.
Navigating the Evolving Landscape: Latest Trends in Real Estate Marketing

Dec 4, 2023 | realtybiznews.com | Ben Shepardson

The real estate industry is constantly evolving, and so are the marketing techniques used to reach potential buyers and sellers. As technology advances and consumer preferences shift, real estate agents and brokers must adapt their strategies to stay ahead of the curve. Here's a glimpse into the latest developments in real estate marketing techniques that are shaping the industry in 2023 and beyond. VR and AR are transforming the way potential buyers experience properties.
Real Estate SEO Best Practices for 2024: How To Dominate the Online Landscape

Nov 28, 2023 | realtybiznews.com | SEOBy Ben Shepardson |Ben Shepardson

In the ever-evolving realm of real estate, the significance of a robust online presence and effective SEO strategies cannot be overstated. As the competition intensifies, real estate agents and brokers must prioritize their digital footprint to attract potential clients and drive business growth. With 2024 approaching, staying ahead of the curve in SEO practices is essential for success in this dynamic market.
PropTech Boom: A Disruption to the Housing Market

Nov 14, 2023 | realtybiznews.com | Ben Shepardson

PropTech, or property technology, is a rapidly growing industry that is transforming the real estate market in ways that, frankly, are mindblowing. PropTech startups are using technology to disrupt traditional real estate practices and make the home buying and selling process more efficient, transparent, and affordable for consumers. Here’s what you should know about how PropTech works and how real estate professionals can capitalize on it.
How CRMs Can Help Real Estate Professionals Market Their Services

Nov 9, 2023 | realtybiznews.com | Ben Shepardson

As a real estate professional, you need the best tools at your disposal for marketing your services. Customer relationship management (CRM) software is one of the most powerful of these tools. CRMs are invaluable because they allow agents to track leads, manage contacts, and automate tasks, which can free up time to focus on marketing and sales. If you aren’t using a CRM yet, you’re effectively leaving money on the table.
Understanding the Power of Real Estate Video Marketing

Nov 1, 2023 | realtybiznews.com | Ben Shepardson

The real estate industry is a highly competitive market, and video marketing has emerged as a powerful tool to help realtors stand out from the crowd. With the increasing popularity of social media platforms and the ease of sharing videos online, leveraging the power of video has become essential for real estate professionals.
Samsung's New Matter Smart Technology Standard: What It Means for Real Estate Agents

Oct 19, 2023 | realtybiznews.com | Ben Shepardson

Samsung's new Matter smart technology standard is a major step forward for the smart home industry. This unified standard makes it easier for different smart home devices to work together seamlessly. This can make smart home technology more integrated, streamlined, and accessible to consumers - and that’s a major potential boon to real estate professionals. For real estate agents, this can be a major advantage when marketing a property with smart home technologies built into it.
How to create a Brand Authority Real Estate Score

Oct 17, 2023 | realtybiznews.com | Ben Shepardson

By Ben Shepardson | October 18, 2023Creating a Brand Authority Real Estate Score can be an effective way to rank and differentiate real estate brands or agents based on a variety of factors that denote authority, reliability, and reputation in the market. To develop this score, follow these steps: Identify Key Factors:Reputation: Online reviews, customer testimonials, awards. Experience: Years in the business, number of properties sold, special recognitions.
Matterport's AI Integration: A Game Changer for the Real Estate Industry

Oct 11, 2023 | realtybiznews.com | Ben Shepardson

Matterport has been known as a leading provider of 3D capture technology for years, easily making them a darling of the real estate sector that many professionals rely on. Now, the company recently announced a major update to its services featuring AI integration. This update looks to be a major game changer for the real estate industry, as it will enable agents and brokers to create more immersive and informative listings, attract more qualified buyers, and close deals faster.