Ben Sillence

Aug 14, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Ben Sillence |Simon Stokes |Sami Can Besceli

The games studio, Dubit, and the Dubai-based Metaverse adtech agency, The Gen X Media, have joined forces to bring immersive Roblox media products and services to the MENA and APAC regions. Dubit has previously worked with world-renowned brands such as Adidas, Unilever and H&M to build immersive campaigns on Roblox, the online gaming platform. More specifically, some of its work includes creating virtual activations within games and executing awareness-raising projects.