Ben Walker

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Articles

Marketing’s professionalism problem | CIM Podcast

4 weeks ago | cim.co.uk | Morag Cuddeford-Jones |Hayley Knight |Ben Walker |Philip Ricketts

Tune in for a sneak peek at the latest edition ofCatalyst magazine, a deep dive into marketing's professionalism problem and more... In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor ofCatalyst, alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC and Philip Ricketts, wholesale commercial director at Royal Mail.
Charity, social marketing and change

Sep 4, 2024 | cim.co.uk | Sarah Raine |Jon Alexander |Ben Walker

05 September 2024 This podcast will: Explore how citizenship is eclipsing consumerism in marketing Show how marketers can engage the public as active partners Reveal the three principles of participatory organisations 0 views...
Citizenship and the collapse of consumerism

Sep 3, 2024 | cim.co.uk | Sarah Raine |Jon Alexander |Ben Walker

05 September 2024 International Day of Charity special This podcast will: Explore how citizenship is eclipsing consumerism in marketing Show how marketers can engage the public as active partners Reveal the three principles of participatory organisations 0 views...
Driving digital with the personal touch

May 30, 2024 | cim.co.uk | Ben Walker

30 May 2024 The secrets of digitising human This podcast will: Disclose the key tips to marketing a traditional business through digital Explore why retaining personality and humanity is key to great marketing Reveal how to scoop a CIM Global Marketing Excellence Award 0 views...
How to become a young leader

May 16, 2024 | cim.co.uk | Ben Walker

Podcast transcript IntroductionWelcome to the CIM marketing podcast. The contents and views expressed by individuals in the CIM marketing podcast are their own, and do not necessarily represent the views of the companies they work for. We hope you enjoy the episode. Ben WalkerHello, everybody, and welcome to the CIM marketing podcast.
Zero heroes | CIM Podcast

May 2, 2024 | cim.co.uk | Ben Walker

• Show why advertising has an inspirational role in reaching Net Zero• Reveal why sustainability must be fused with consumer aspiration• Demonstrate how sustainable behaviours can be normalised in advertising
Dud Fucking Info

Feb 15, 2024 | medium.com | Ben Walker

A few months back, I watched, whilst grimacing, a Generative AI video mock up for a beer commercial. Ecstatic guests drank a blue-branded beverage (think about staring at a Bud Light bottle whilst suffering a horrible mushroom overdose) and poured with laughter and awkward gesticulations. It looked like this and it was fucking awful:The more you watch it, the worse it gets. It’s degenerate at best. Was this really the future of GenAI?
OK, Doomer: The current and future dangers of AI

Nov 9, 2023 | sundial.csun.edu | Ben Walker

Depending on what you are paying attention to, emerging AI tech will either lead to a post-scarcity utopia à la “WALL-E” or to a dystopian nightmare in which rogue sentient robots have crushed humanity and achieved dominance over the planet. Some would have us believe that such science fiction may become fact. Either way, the supposed existential threat of AI has been in the news lately – in case you hadn’t noticed.
How to start your own marketing agency

Sep 28, 2023 | cim.co.uk | Ellie CullenNeil Murphy |Ben Walker

28 September 2023 Help your team and clients flourish This podcast will: Reveal the key tips to get your agency dream off the ground Identity the challenges associated with launching a marketing business Explore the link between happy employees and happy clients Podcast transcript Sophie Peterson 00:03 Welcome to the CIM Marketing Podcast.