Ben Zettler

Nov 1, 2024 | klaviyo.com | Ben Zettler

The big week is almost here. For the majority of ecommerce businesses, there’s something to be gained from a successful BFCM. Hopefully you’ve spent September and October building your lists, improving your sender reputation, and preparing your marketing content for the big moment. But, while it’s good to plan months in advance, there’s still plenty of prep work to do in the first two weeks of November to ensure success and limit issues when the day comes.

Sep 24, 2024 | klaviyo.com | Ben Zettler

The benefits of investing in your SMS marketing program are getting clearer every year. In a recent survey of nearly 9K people, Klaviyo and recurring payments platform Recharge found that:Text messages do indeed drive purchases. Nearly 75% of consumers make a purchase after getting a text from a brand. SMS can speed up time to purchase. 65% of people buy something more quickly than they originally intended to after getting a text from a brand. People who buy from text messages tend to buy more often.

Sep 5, 2024 | klaviyo.com | Ben Zettler

Your success with email marketing is dictated by who you send messages to and who you don’t. But let’s face it: the ins and outs of segmentation can feel tricky even to seasoned marketers. While we all know how crucial segmenting is, it can be tough to make those day-to-day decisions about which specific groups get a particular marketing message. As founder of Zettler Digital, I specialize in helping brands excel at performance marketing, retention, and website optimization.

Mar 14, 2024 | klaviyo.com | Ben Zettler

Email open rates have been a fraught metric since Apple’s iOS 15 rolled out in late 2021. “For any user with Apple Mail Privacy Protection (MPP) enabled, Apple opens emails and pre-downloads content to their servers,” says Mindy Regnell, head of market intelligence at Klaviyo. “This makes emails look as though they were opened by the subscriber even if they never saw it,” Regnell explains.

Feb 9, 2024 | ecommercefastlane.com | Steve Hutt |David Lim |Ben Zettler

Ben Zettler joined The Cut Creative's Shopify Dropify podcast to discuss 2020 trends in ecommerce, including how the COVID-19 epidemic is shaping buying habits. Ben Zettler joined The Cut Creative‘s Shopify Dropify podcast to discuss 2020 trends in ecommerce, including how the COVID-19 epidemic is shaping buying habits. Also discussed were the most effective channels for ecommerce marketing, how to engage customers and encourage conversions.