Articles

  • Jun 21, 2024 | imd.org | Cyril Bouquet |Michael Watkins |Benjamin Von Wong |Alexis Georgacopoulos

     When Steven Sasson proposed a digital – filmless – camera to Kodak, the company’s leaders failed to see how valuable and disruptive it would become because their business model relied on selling film. They also did not see that concerns about image quality in early iterations would evaporate as the technology evolved. Then again, they didn’t see the mobile phone – and its in-built camera – coming either.

  • May 15, 2024 | imd.org | Benjamin Von Wong

    What is your theory for change and approach as an artist? When we think of behavior change, we often think of inflection points – that moment when ice turns to water. But when we think about how we change as individuals, we think of it more along the lines of trends – a gradual warming over time toward a concept, idea, or belief that eventually leads to a new routine, habit, or behavior. My work seeks to help lubricate that transition towards the inflection point.

  • Nov 22, 2023 | imd.org | Julia Binder |Benjamin Von Wong |Susmita Mohanty |Faisal Hoque

    Successful innovation means breaking free from conventional thinking and being willing to embrace new perspectives. That’s when breakthrough ideas happen – ideas that will generate tangible value and drive transformational change. This way of thinking might seem totally alien – and that’s the point.

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