Bernhard Schroeder

2 weeks ago | forbes.com | Bernhard Schroeder

Either target the niche in the industry, or the niche in the target market. No large and successful company got there by focusing on the largest industry and all the customers in the marketplace all at once. The entrepreneurs started with a smaller focus on either a niche in the industry or a niche like focus on a subset of customers in the market. With Patagonia, it was just outdoor climbing gear. With Van’s, it was skateboard shoes. With Meta, it was to connect alumni at Harvard.

Apr 28, 2024 | forbes.com.br | Bernhard Schroeder

A geração Z, a mais ansiosa e que relata piores condições de saúde mental, precisa de ajuda, seja coaching, mentoria, desenvolvimento de competências ou mesmo terapia. Ao procurar essa ajuda na internet e nas redes sociais, a última geração a entrar no mercado de trabalho está impulsionando o crescimento de uma indústria bilionária totalmente nova.

Apr 26, 2024 | forbes.com | Bernhard Schroeder

The ability to communicate used to be taken somewhat for granted. You could be good at verbal communication and weak at written or vice-versa but then you would simply improve the other by taking a simple workshop or being mentored by a manager. All good. Well, Gen Z is a whole different group. Growing up as digital natives, using texts and social media posts to communicate, albeit not well, they simply lack the experience and skill of communicating well. How is this impacting them in the real world?

Apr 22, 2024 | forbes.com | Bernhard Schroeder

Like it or not, Gen Z needs help. Whether it’s coaching, mentoring, skill building or even mental health therapy, they are looking for and paving the way for a whole new industry of services. Specifically, online help in a number of ways. Gen Z is digital savvy and very comfortable in seeking advice via online services. And they are not embarrassed to tell people they need help or are seeing a coach or therapist.

Apr 16, 2024 | forbes.com | Bernhard Schroeder

Is the better and faster path to entrepreneurship a focus on certifications and perhaps acquiring skills in certain trades that used to be looked down upon but are potentially rising again? Recent articles and programs seem to say so. A Wall Street Journal article, How Gen Z Is Becoming the Toolbelt Generation, is an interesting take on the frustration of Gen Z and what they might be considering as a path to entrepreneurship.