Bernice Ross

1 week ago | inman.com | Bernice Ross

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!Currently, there’s an all-out war being waged among Zillow, Homes.com and a new entry into the fray, Rocket Companies, which recently acquired Redfin.

2 weeks ago | inman.com | Bernice Ross

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!When someone hears the term “real estate team,” they usually think of an agent who has assistants and/or other agents helping them jointly close transactions.

2 weeks ago | bankerandtradesman.com | Bernice Ross

In today’s market driven by AI search, short-form video marketing and shifting consumer expectations, effective branding is the cornerstone of building a thriving real estate business. If you rely only on your name, a logo and a tagline, your brand is already drowning in a sea of online and offline noise.

3 weeks ago | inman.com | Bernice Ross

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!When it comes to marketing your listings, a house that is not properly staged can negatively impact both your marketing as well as your brand.

1 month ago | inman.com | Bernice Ross

March is Marketing and Branding Month here at Inman. As we enter spring selling season, let’s explore which tried-and-true tactics and cutting-edge innovations are getting deals done in today’s market. We’ll also recognize the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards. In today’s market driven by AI search, short-form video marketing, and shifting consumer expectations, effective branding is the cornerstone of building a thriving real estate business.