Bernice Ross

Austin

Syndicated Columnist at Inman News

Nationally syndicated real estate columnist, speaker, trainer and CEO at https://t.co/6T1mpBIzg6 and BrokerageUP!, Inc.

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Articles

Have You Been Using AI Wrong? The Missing Piece That Unlocks Real Results

1 week ago | inman.com | Bernice Ross

This May marks Inman’s sixth annual Agent Appreciation Month. Look for profiles of top producers, opinions on the current state of the industry and tangible takeaways you can implement in your career today. Plus, the prestigious Future Leaders of Real Estate return this month, too. Most agents and brokers are wasting time using AI all wrong. In a recent video from Michael Fielden Talks Tech, he introduced a strategy called the “Master Prompt” that I’d never heard anyone explain before.
Why Marketing Your Listings to Other Agents Still Wins Deals

1 week ago | bankerandtradesman.com | Bernice Ross

You have just taken a new listing and plan to market it directly to consumers in print, on the web and on social media. Almost no one, however, has a game plan to market to other agents. If you want to stop leaving money on the table and get your listings sold faster, here’s a plan to reach the agents most likely to bring you an offer. And you can start with the agents in your own office.
How Top Real Estate Teams Create Customers for Life

2 weeks ago | commercialrecord.com | Bernice Ross

Currently there’s an all-out war being waging between Zillow, Homes.com (owned by CoStar) and Rocket Companies, a new entry into the fray after proposing to acquire Redfin. At stake is who will capture the consumer first and then convert that client into a customer for life for their company. Realtors, and real estate teams in particular, are uniquely suited to win this war because these large companies cannot afford to pursue local market niches.
5 costly mistakes agents make with ChatGPT

2 weeks ago | inman.com | Bernice Ross

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be.
How Top Real Estate Teams Create Customers for Life

2 weeks ago | bankerandtradesman.com | Bernice Ross

Currently there’s an all-out war being waging between Zillow, Homes.com (owned by CoStar) and Rocket Companies, a new entry into the fray after proposing to acquire Redfin. At stake is who will capture the consumer first and then convert that client into a customer for life for their company. Realtors, and real estate teams in particular, are uniquely suited to win this war because these large companies cannot afford to pursue local market niches.
Want To Close More Real Estate Deals? Learn To Speak Clients' Language

3 weeks ago | inman.com | Bernice Ross

This May marks Inman’s sixth annual Agent Appreciation Month. Look for profiles of top producers, opinions on the current state of the industry and tangible takeaways you can implement in your career today. Plus, the prestigious Future Leaders of Real Estate return this month, too. How many times have you met with a client and felt they just weren’t hearing you? That disconnect often results from a mismatch between your behavioral styles.
To Team Or Not To Team? 10 Things You Must Know As You Decide

1 month ago | inman.com | Bernice Ross

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!Being a solo agent today is more complex than ever. If you’re stressed out because you’re so busy you can’t keep up with it all, you need help. The challenge is what to do.
5 reasons marketing your listings to other agents still wins

1 month ago | inman.com | Bernice Ross

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!You have just taken a new listing and plan to market it directly to consumers in print, on the web and on social media.
How Top Teams And Agents Can Create Real Estate Clients For Life

1 month ago | inman.com | Bernice Ross

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!Currently, there’s an all-out war being waged among Zillow, Homes.com and a new entry into the fray, Rocket Companies, which recently acquired Redfin.
20 statements to help you identify your go-to team

2 months ago | inman.com | Bernice Ross

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!When someone hears the term “real estate team,” they usually think of an agent who has assistants and/or other agents helping them jointly close transactions.