Beth Clarkson

Aug 21, 2023 | theconversation.com | Beth Clarkson

England reached the 2023 Women’s World Cup final but couldn’t overcome a Spanish side who were tactically intelligent and dominant in possession, losing 0-1. But vocal support for the Lionesses was unwavering as the minutes counted down and devastation looked increasingly likely. Watch parties across the country on Sunday morning were full of passion.

Aug 21, 2023 | sportsbusinessjournal.com | Katie Sveinson |Beth Clarkson |Keith Parry |Jessica Lucy Richards

The Canadian women’s national soccer team won Olympic gold in 2020 and took second in the 2022 Concacaf W Championship. Despite these incredible successes, fans struggled to secure clothing to represent their team. While “supply chain issues” were to blame, our research suggests it’s not that simple. Wearing team clothing is one of the most visible ways consumers show love to their favorite team. But for fans of women’s sport, merchandise is often limited and unavailable.

Aug 10, 2023 | theconversation.com | Keith Parry |Beth Clarkson |Katie Sveinson

England goalkeeper Mary Earps was named player of the match in England’s victory over Nigeria in the Fifa Women’s World Cup. She has played a key role in England’s recent successes, not just at the World Cup but in previous tournaments. Her performances have made her a hero to her fans. But Earps’ fans are unable to emulate her by wearing a replica of her goalkeeper shirt: it is not being put up for sale by team kit manufacturer Nike.